Category benchmark

Beauty brands, ranked.

513 beauty DTC product pages, scored from the outside. Median price $37, median AI-readiness 86/100. Ranked by ai-readiness.

AI-readiness Reviews Catalog size Images/product Price

#	Brand	AI	Reviews	Price	Catalog	Imgs
1	Fenty Beauty by Rihanna	100	1,034	$32.9 -11%	250+	7.2
2	Westman Atelier	100	352	$50 +35%	229	6.2
3	OSEA® Malibu	100	3,483	$48 +30%	115	4.8
4	Ceremonia	100	337	$32 -14%	78	7.5
5	KITSCH	100	8	$22 -41%	250+	5.4
6	Milk Makeup	100	3,203	$28 -24%	78	31
7	Jones Road Beauty	100	676	$48 +30%	98	4.1
8	Tower 28 Beauty	100	1,034	$24 -35%	64	15.4
9	Piping Rock	100	2,536	$15.39 -58%	250+	4.9
10	The INKEY List	100	953	$20 -46%	159	7.6
11	Rajani MD	100	228	$97 +162%	106	4.8
12	IN YOUR FACE SKINCARE	100	579	$116 +214%	58	4
13	Jayda Cheaves Beauty	100	332	$22 -41%	23	3.9
14	Onekind	100	9	$65 +76%	53	4.5
15	The Daily Essential Co.	100	76	$83 +124%	36	4.8
16	PrimePrometics™	100	7,750	$84 +127%	153	14.9
17	LANSHIN	100	3	$50 +35%	192	3
18	Winky Lux	100	460	$19 -49%	85	14.5
19	Snow Fox Skincare	100	129	$66 +78%	57	7
20	Tata Harper Skincare	100	190	$101 +173%	95	4.2
21	RMS Beauty	100	—	$57 +54%	87	31.2
22	Tower 28 Beauty	100	1,034	$24 -35%	64	15.4
23	Rhode Skin	100	17,789	$25 -32%	110	5.5
24	Farmacy Beauty	100	531	$32 -14%	119	5.7
25	Jones Road Beauty	100	676	$48 +30%	98	4.1
26	Timeless Skin Care	100	11,153	—	—	—
27	OUAI	100	17	$32 -14%	131	3.5
28	Soko Glam	100	—	$25 -32%	250+	6.2
29	Tabu	100	—	$173.39 +369%	37	5.3
30	Evereden	100	208	$30 -19%	154	8.4
31	bareMinerals	100	276	$33 -11%	117	20
32	Kate McLeod	100	52	$38 +3%	47	7.9
33	Lamas Beauty Inc.	100	129	$28 -24%	20	6.9
34	Kerotin	100	2,759	$39 +5%	117	2.3
35	Luna Bronze USA	100	45	$23.4 -37%	34	8.3
36	Cosmetics4you.ro	100	18	$40.5 +9%	130	2
37	WALTI	100	251	$905.96 +2349%	250+	8.6
38	Bioshops	100	256	$33.67 -9%	250+	1
39	Shoppertdot.com	100	0	$181 +389%	250+	9.2
40	Frøya Organics	100	3,644	$59 +59%	34	11.3
41	Coco & Eve	100	3,589	$38 +3%	82	2.5
42	Private Label	100	37	$9.9 -73%	41	5.2
43	ForChics	100	3,841	$39.95 +8%	33	5.4
44	INIKA Organic USA	100	607	$34.3 -7%	130	5.4
45	DrLeo	100	176	$29.9 -19%	51	9
46	Sand and Sky US	100	3,118	$44 +19%	51	6.5
47	The Collagen Co USA	94	7,408	$66.5 +80%	88	8.9
48	YINA	94	144	$55 +49%	56	4.6
49	Vegan America (product by Rawmantic Chocolate)	94	23	$22.99 -38%	250+	4.8
50	Nakery Beauty	94	27	$35 -5%	71	8.3
51	Queen's Growth	94	131	$24.99 -32%	28	1.9
52	Ursa Major Skincare	94	11,844	$48 +30%	93	6
53	ColourPop	92	—	$15 -59%	250+	7.2
54	Versed Skin	92	—	$26 -30%	67	18
55	De La Heart	92	—	$56 +51%	50	3.9
56	BREAD BEAUTY SUPPLY	92	—	$20 -46%	18	5.6
57	Rare Beauty	92	1	$24 -35%	129	14.3
58	Allies of Skin	92	—	$188 +408%	80	9
59	Mount Lai	92	—	$51 +38%	59	4.1
60	Beauty of Joseon	92	—	$30 -19%	133	5.6
61	Maelove Skincare	92	—	$54 +46%	31	5.4
62	GNMart	92	—	$24.99 -32%	78	5
63	Shop Miss A	92	—	$1.66 -96%	250+	5.4
64	Dr. Berg	92	—	$60 +62%	108	9.2
65	Olaplex	92	—	$64 +73%	250+	11.9
66	Sigma Beauty	92	—	$53 +43%	245	7.9
67	Mented Cosmetics	92	—	$37 0%	47	28.6
68	GingerChi	92	—	$30 -19%	98	3.8
69	Wonder Valley	92	—	$80 +116%	69	6.4
70	byAVA	92	—	$36 -3%	16	3.6
71	Good Beauty	92	—	$59 +59%	8	5
72	BUXOM	92	—	$26 -30%	55	18.1
73	TIRTIR Official	92	—	$25 -32%	101	9.6
74	Clean Skin Club	92	—	$20 -46%	60	6
75	Odacité	92	—	$68 +84%	124	5.8
76	Truly Beauty	92	—	$36 -3%	97	6.9
77	Rare Beauty	92	1	$24 -35%	129	14.3
78	SAINT JANE	92	—	$70 +89%	26	6.2
79	Agent Nateur	92	—	$58 +57%	60	2.6
80	Lakota Made	92	—	$20 -46%	115	1.7
81	Rowe Casa Organics	92	—	$34.89 -6%	250+	1.9
82	Wildling	92	—	$126 +241%	42	8.5
83	COOLA	92	—	$32 -14%	64	5.7
84	Starface World	92	—	$12.99 -65%	49	4.8
85	Toups and Co Organics	92	—	$32 -14%	92	4.4
86	Juvia's Place	92	—	$15.5 -58%	180	12.6
87	ICONIC LONDON INC	92	—	$34 -8%	111	11.7
88	Native	92	—	$10 -73%	104	5.5
89	Nudestix	92	—	$36 -3%	158	26.9
90	Glow Recipe	92	—	$42 +14%	120	5.7
91	Alaya Naturals	92	—	$39.95 +8%	28	6.8
92	Hebron Nutrition	92	—	$40.92 +11%	250+	7
93	P. Louise Cosmetics USA	92	—	$23.5 -36%	250+	7.3
94	r.e.m. beauty	92	—	$26 -30%	92	20.7
95	Health Ranger Store	92	—	$59.99 +62%	250+	7.5
96	Beauty by Earth	92	—	$29.99 -19%	250+	8.7
97	Sunday Riley	92	—	$65 +76%	46	6
98	MEDICUBE US	92	—	$26 -30%	250+	5.3
99	Asarai	92	—	$44 +19%	22	3.4
100	RoC® Skincare	92	—	$29.99 -19%	79	6.9
101	Pasteur Pharmacy	92	—	$20.99 -43%	250+	2.4
102	North Biomedical	92	—	$69.95 +89%	1	6
103	Murad Skincare	92	—	$65 +76%	182	4.7
104	YesMegastore	92	—	$399.77 +980%	250+	2.6
105	Pete & Pedro	92	12,743	$25 -32%	112	8.3
106	JOSIE MARAN	92	45,730	$36 -3%	103	4.5
107	+ LUX UNFILTERED	92	5,552	$42 +14%	52	5
108	Peta Jane Beauty	92	3,907	$72 +95%	68	4.3
109	Get Into The Limelight	92	1,615	$48 +30%	38	4.5
110	Sunkissed by Sadie	92	178	$36 -3%	5	2.4
111	Sugar Sand Tan	92	39	$60 +62%	9	3.3
112	Dolce Glow	92	1,218	$28 -24%	67	5.9
113	MineTan USA	92	5,887	$19.95 -46%	186	6.3
114	Norvell Tanning	92	625	$37.5 +1%	109	4.1
115	CYKLAR	92	2,774	$30 -19%	111	5.3
116	C&D Beauty LLC	92	123	$34 -8%	68	10.4
117	GIFTRIO	92	25	$56.95 +54%	250+	6
118	Pharmarcie.com	92	123	$34.95 -6%	250+	1.2
119	myGeisha	92	1,047	$149 +303%	250+	2.5
120	Glowrious.ro	92	259	$89 +141%	161	2.7
121	Sereskin.com	92	724	$120 +224%	36	3.7
122	Cosmetology	92	191	$96 +159%	250+	3.4
123	WowSkin Romania	92	1,072	$79.8 +116%	250+	4.3
124	Sauvé · Skincare matur	92	78	$149.97 +305%	16	5.4
125	skinseen.ro	92	276	$95 +157%	250+	2.4
126	MAGDŸA	92	25	$23 -38%	250+	3.6
127	GlowStride \| Move. Glow. Repeat	92	0	$31.95 -14%	17	3.9
128	Secom	92	9	$28 -24%	250+	1
129	Staufner Apotheke	92	0	$30 -19%	92	1
130	Alissa Beaute	92	4	$189 +411%	147	2.3
131	NALA Cosmetice Naturale	92	5,534	$79.9 +116%	250+	2.4
132	Discover Joy	92	0	$52 +41%	250+	2.3
133	ROMSPA	92	19	$165 +346%	250+	1.9
134	www.goemag.com	92	0	$14.71 -60%	250+	1.4
135	theGossip Studio	92	0	$129 +249%	250+	4.2
136	Turkoaneshop	92	221	$115 +211%	250+	3.2
137	VIPCosmetice	92	0	$175 +373%	200	1
138	Korean Skin	92	46	$95 +157%	250+	2.2
139	Beauty Lounge	92	1,805	$93 +151%	250+	4.1
140	HER	92	159	$62 +68%	250+	1.6
141	Vivimall	92	259	$75.34 +104%	250+	5.8
142	TrendBazaar	92	6	$52.99 +43%	250+	4.5
143	Puterea Plantelor	92	0	$49.07 +33%	250+	1.3
144	Lipnor	92	0	$70 +89%	250+	4.3
145	Helti.ro	92	346	$36.59 -1%	250+	1
146	SoYoung	92	47	$98 +165%	205	3.9
147	LUMISSENCE	92	13	$84 +127%	105	1.8
148	zarallstore	92	1	$34 -8%	145	5.2
149	Pharm Ahead	92	19	$33 -11%	250+	1.2
150	SAVVI	92	11	$38.99 +5%	250+	5.7
151	Le Botteghe del Polesine	92	0	$47.25 +28%	250+	2.5
152	Natural Healing	92	694	$235 +535%	250+	2.6
153	TDR Shopper	92	14	$28.78 -22%	250+	3.7
154	Amoroso.ro	92	0	$59 +59%	250+	2.5
155	Momirov.ro	92	475	$75 +103%	96	5
156	Feelforever21	92	119	$74.74 +102%	250+	1
157	Luxe Atelier Spa	92	106	$110 +197%	250+	2.8
158	Eisler Chemist	92	2,789	$32 -14%	250+	1.8
159	Artnaturals-store	92	13	$14.95 -60%	95	2.5
160	Khichi Beauty Skincare, Alesmaxii.com	92	66	$25 -32%	89	5.6
161	CANVAS BEAUTY BRAND	92	16,657	$29 -22%	250+	2.4
162	Organic Jaguar	92	2,863	$28 -24%	40	6.9
163	Zenagen	92	3,590	$40 +8%	43	5.4
164	The Loc God, Corp	92	2,524	$18.5 -50%	50	6.3
165	Seapuri US Official	92	23	$41 +11%	13	8.5
166	EternalTW	92	820	$45 +22%	21	4.1
167	AsiaBeautyMall	92	256	$14.99 -59%	250+	4.8
168	Swadesii	92	1,300	$19.54 -47%	250+	6.6
169	Pilgrim	92	1	$13.73 -63%	52	7.8
170	Green Tiger & Co.	92	7	$16 -57%	250+	3.8
171	KilgourMD	92	398	$231 +524%	15	6.5
172	Dr. Pen US	92	901	$59.95 +62%	159	4.9
173	HydrathermaNaturals	92	262	$32 -14%	27	3.6
174	Doris Day MD	92	157	$95 +157%	99	3.3
175	Hair Growth Company	92	50	$16 -57%	3	11.7
176	Evan Alexander Grooming	92	166	$51 +38%	105	2.9
177	Gretta & Co.	92	202	$520 +1305%	250+	3
178	Rthvi	92	17	$54 +46%	18	4.7
179	The Hair Diagram	92	1,276	$16.99 -54%	51	5.6
180	United Beauty Supply	92	742	$9.99 -73%	250+	5.2
181	( plated )® Skin Science	92	205	$258 +597%	7	7
182	Cedar Hill Homestead	92	71	$28 -24%	94	4.8
183	Exclusive Beauty Club	92	1,327	$85 +130%	250+	4.3
184	LunaBeautyy	92	5	$45.95 +24%	250+	6.3
185	ELLEMES Medical Spa	92	172	$143 +286%	190	4.7
186	GlowProTans	92	296	$36 -3%	23	4.1
187	Brazi Bronze	92	740	$75 +103%	25	7.9
188	WEN®	92	5,605	$50 +35%	250+	1.7
189	Bondi Sands USA	92	5,009	$31.5 -15%	65	5.6
190	TanTowel USA LLC	92	115	$41 +11%	14	3.7
191	Lazytan	92	307	$29.99 -19%	8	13.1
192	Palmer's	92	104	$8.99 -76%	138	7.3
193	Jimmy Coco	92	356	$38 +3%	18	4.1
194	Pai Skincare UK	92	9,277	$58.4 +58%	63	5.8
195	BeetTan	92	44	$42.95 +16%	25	3.4
196	TAN-LUXE	92	0	$50 +35%	17	11.5
197	Mimosa Lane	92	273	$24 -35%	25	3.9
198	Glowwiu	92	0	$14.18 -62%	250+	6
199	ENHANSE	92	104	$40 +8%	17	4.6
200	Hampton Sun	92	701	$36 -3%	41	4.5
201	Chelsey Smith Crowns	92	6,878	$110 +197%	250+	4.7
202	Just Nutritive Store	92	1,895	$48 +30%	250+	4.5
203	SUGARED + BRONZED	92	40	$28 -24%	16	3.6
204	Cos Bar	92	2,344	$95 +157%	250+	4.4
205	Achandise	92	0	$47 +27%	143	13.4
206	MIXOLOGIE	92	2,348	$22 -41%	250+	2.5
207	Live Love Spa	92	717	$56 +51%	250+	5.1
208	Paradise Beauty Company	92	22	$21 -43%	250+	6.3
209	Terez & Honor	92	90	$22.49 -39%	34	7.9
210	Hello Skincare	92	2,394	$68 +84%	5	7.6
211	LashBase Inc	92	361	$20 -46%	250+	2.2
212	MOIRA BEAUTY	92	7,834	$9 -76%	250+	9.5
213	ikatehouse	92	2,669	$5.49 -85%	250+	7.2
214	Bask and Lather Co	92	39,035	$25.99 -30%	58	5.4
215	Sublime Clothing Boutique	92	32	$48 +30%	250+	5.5
216	Mish Esthetics	92	444	$32 -14%	199	4.8
217	RevivSerums.com	92	2,680	$49 +32%	30	3
218	Rowe & Co.	92	2	$30 -19%	216	2.8
219	VRAI cosmetics	92	1,196	$52 +41%	48	4.1
220	Nulastin	92	3,739	$89 +141%	79	7.1
221	Paradigm Beauty	92	5	$50 +35%	250+	3.4
222	Purely Parsons	92	252	$24 -35%	40	3.5
223	NourishMax	92	2,220	$49 +32%	70	4.7
224	Daily Practice	92	121	$46 +24%	8	5.3
225	The Beauty Bin	92	59	$80 +116%	250+	1.2
226	Good Molecules	92	37,778	$12 -68%	67	3.8
227	Frank Body \| USA	92	8,064	$24 -35%	69	6
228	Cosmedica Skincare	92	2,114	$19.95 -46%	58	6.1
229	The Oasis of Health	92	40	$31.46 -15%	250+	2.9
230	Asterwood	92	289	$21.99 -41%	34	4.5
231	The Outset	92	9,505	$60 +62%	73	5.1
232	Lotioncrafter	92	59	$9.45 -74%	250+	1.2
233	Bestvite.com	92	1,731	$17.99 -51%	220	6
234	NassifMD® Skincare	92	2,470	$50 +35%	54	7.9
235	Frontier Nutrition Co	92	5	$44.99 +22%	250+	3.8
236	Skalli Essentials	92	1,105	$22.99 -38%	52	5.3
237	La Suite Skincare	92	612	$140 +278%	250+	3.2
238	The Goddess Collection	92	6,978	$27 -27%	250+	1.5
239	Bella Botanicals	92	312	$19.99 -46%	45	2.1
240	Shore Soap Co.	92	1,516	$14 -62%	200	1.9
241	Provence Beauty	92	324	$19.99 -46%	23	12.9
242	Rael	92	576	$16.99 -54%	89	6.2
243	Malie	92	550	$40 +8%	211	4.9
244	Cleure	92	3,270	$25 -32%	42	4.8
245	Anua US	87	—	$23 -38%	110	8.5
246	MD Complete Skincare	87	—	$39.99 +8%	21	4.6
247	Bali Body US	87	6,065	$32 -14%	65	7.5
248	Sun Sand & Skin	87	0	$105 +184%	250+	1
249	Kylie Cosmetics	86	—	$36.9 0%	227	13.4
250	Glossier	86	—	$28 -24%	120	22.4
251	MERIT Beauty	86	—	$88 +138%	235	7.2
252	MERIT Beauty	86	—	$88 +138%	235	7.2
253	senti senti	86	—	$26 -30%	250+	4.2
254	Mario Badescu	86	—	$27 -27%	250+	4
255	Haus Labs	86	—	$50 +35%	44	19.9
256	The Natural Faces	86	—	$49 +32%	41	2.5
257	Kaja Beauty	86	—	$19 -49%	30	29.2
258	SKIN1004	86	—	$18.7 -49%	97	5
259	Brickell Men’s Products®	86	—	$40 +8%	177	2.8
260	Shinkah Beauty & Wellness	86	—	$43 +16%	250+	3.4
261	Shani Darden Skin Care	86	—	$69 +86%	36	4.2
262	Rennora Beauty	86	5,141	$44.99 +22%	42	2.9
263	Biva Beauty Boutique	86	12	$16.99 -54%	250+	3.4
264	Najah™	86	4	$25 -32%	1	10
265	Lennon Hair Co.	86	292	$19 -49%	38	7.3
266	Desert Bronze Self Tanning	86	278	$12 -68%	53	2.4
267	Hey Hottie	86	535	$30 -19%	66	4.5
268	Rose & Caramel US	86	0	$33 -11%	33	4.9
269	Glazed Sunless	86	199	$24 -35%	15	1.1
270	Bronze Cactus Sunless	86	234	$20.99 -43%	58	4.3
271	naiss.ro	86	1	$84 +127%	171	4
272	Jael Organics	86	401	$135 +265%	250+	7
273	SAVIN'SKIN	86	330	$325 +778%	250+	8.5
274	Nexus Beauty	86	0	$30 -19%	236	1.6
275	Shiny Beauty	86	891	$250 +576%	250+	1.2
276	Sprise	86	1	$39.99 +8%	250+	1
277	Feelmyskin.ro	86	0	$92.5 +150%	128	1.4
278	Koan Beauty	86	12	$86 +132%	194	4
279	Wardrobe Icons	86	3	$302 +716%	250+	1.8
280	Orizen Beauty	86	4	$93 +151%	120	5.8
281	OTASEIA	86	4	$19.79 -47%	250+	3.6
282	FitBio	86	0	$32.8 -11%	32	1
283	BeWild Beauty	86	133	$72 +95%	192	2.2
284	HNIcosmetice.ro	86	2,927	$58.27 +57%	250+	1.3
285	BeautyKO Romania	86	17	$97 +162%	250+	4.2
286	lobo nosara	86	3	$95 +157%	250+	5.2
287	Atelier Maria Pauna	86	0	$129 +249%	19	3.4
288	Plantaver	86	0	$28 -24%	250+	1.1
289	dolce vendetta	86	16	$135 +265%	52	2.5
290	Stark Pharmacy	86	67	$52.5 +42%	156	2.5
291	Dermis ID	86	1	$265 +616%	13	3.5
292	Paris Laundry	86	75	$75 +103%	32	3.7
293	Queen City Skincare	86	20	$17.55 -53%	250+	3.4
294	LEMON LAINE	86	1	$48 +30%	250+	6.7
295	Puroderma	86	1	$164.5 +345%	30	7.9
296	ASLF Formulas	86	22	$38 +3%	3	9.7
297	JCS Miracle	86	902	$16 -57%	13	1.7
298	ViveLab	86	93	$24.89 -33%	20	7.6
299	Blaq Luxury Hair Products	86	4,949	$19.99 -46%	20	4.9
300	Neter Gold	86	773	$32 -14%	146	3.6
301	Hair growth by jailyne	86	24	$39.99 +8%	5	8.2
302	The Olive Branch at Sovereign Farms	86	309	$12.99 -65%	93	5.3
303	Emon 3	86	0	$95.99 +159%	250+	6.5
304	R.AMOUR COSMETICS	86	19	$24.99 -32%	19	2.1
305	Godly Granny	86	86	$31 -16%	250+	3
306	BOBA BY BB	86	30	$45 +22%	16	2.6
307	Tania Skincare	86	32	$33 -11%	34	2.1
308	adovz	86	26	$56 +51%	6	1.2
309	Skin Science	86	1	$65 +76%	214	2.5
310	Organic Beauty Essence	86	555	$26.99 -27%	43	5.9
311	Plants For Skin	86	1,463	$37 0%	71	1.5
312	Illusion Bronze	86	667	$50 +35%	16	2.4
313	deovela	86	2	$35.95 -3%	250+	6.3
314	Sol del Sur	86	15	$43 +16%	27	2.2
315	Busy Babe Sunless	86	41	$43.99 +19%	16	5.4
316	skinBEAUTIFUL RX	86	47	$45 +22%	250+	3.3
317	Olive Street Boutique	86	1,069	$24.95 -33%	250+	1.1
318	Caribbean Sol Natural Sun & Skin Care	86	9	$20.99 -43%	54	2.6
319	The Rollin' J	86	23	$35 -5%	250+	5.1
320	Betty Faye	86	26	$29 -22%	250+	1.3
321	Sandy Bums Boutique	86	23	$22.25 -40%	250+	3.7
322	The Choosy Chick	86	238	$24 -35%	250+	3.5
323	LivBay Supplies	86	123	$22 -41%	210	4.1
324	Savanna Boda	86	236	$84 +127%	250+	1.2
325	Tanology Beauty Bar	86	0	$38 +3%	128	1.3
326	mixsoon	86	2,179	$28 -24%	227	3.9
327	Nicasia Cosmetics	86	469	$29 -22%	198	5.6
328	Jumiso USA	86	215	$17 -54%	49	7.5
329	Daso Beauty	86	147	$24.99 -32%	250+	5.7
330	Olive Kollection	86	18,881	$21.5 -42%	250+	5.6
331	Chagrin Valley Soap & Salve	86	7,991	$12.95 -65%	250+	2.7
332	Baxter of California	86	107	$28 -24%	64	3.8
333	ModernRoots Natural Soaps & Body Care	86	1,264	$16 -57%	250+	2.4
334	OtterList	86	0	$68 +84%	250+	2
335	Beekman 1802	84	1,241	$42 +14%	250+	7.2
336	Topicals	82	—	—	—	—
337	Skin Gym	82	—	$37 0%	153	4.1
338	Juice Beauty	82	—	$36 -3%	56	5.2
339	Ole Henriksen	82	—	$46 +24%	71	8.7
340	Wawa Fresh Cosmetics	82	812	$146.28 +295%	53	4
341	MAKAI	82	55	$46 +24%	69	5.4
342	Pure Haven	82	65	$29.95 -19%	199	2
343	APRILSKIN US	82	10,826	$19 -49%	85	4.9
344	ZitSticka	82	10,764	$15 -59%	42	6.1
345	Nuorganic Cosmetics	81	106	$44.88 +21%	47	4
346	Peach & Lily	80	—	$35 -5%	146	5.8
347	First Aid Beauty	80	—	$36 -3%	90	9.2
348	Lumin	80	352	$49.95 +35%	38	6.9
349	Biogenetics.ro	80	549	$190 +414%	22	1.5
350	Elan Pure	80	12	$43.99 +19%	17	10.1
351	The Lovely Closet	80	109	$40 +8%	250+	3.3
352	LASH BY MAYA	80	144	$49.99 +35%	12	5.8
353	fLASH Cosmetics	80	117	$45 +22%	11	6.9
354	FlutterHabit	80	19,517	$32.99 -11%	97	6.3
355	Revitalize Wellness	80	1,183	$34.99 -5%	59	3.1
356	Oak Essentials	79	—	$62 +68%	92	3.3
357	BYMASHA	79	0	$23.9 -35%	250+	1.1
358	Mayie	79	4,447	$96.9 +162%	35	1.9
359	SPRAY STUDIO® \| sunless tanning and body care	79	193	$26 -30%	62	1.3
360	LG beauty	77	990	$22 -41%	239	5.6
361	Tuju	77	5	$42.3 +14%	250+	4.3
362	Ivy Beauty	77	345	$14.99 -59%	250+	14.6
363	Savor Beauty	77	2,582	$50 +35%	109	4
364	The Earthly Alternative	76	1,434	$12.5 -66%	77	1.7
365	Allie Lynn's Boutique	76	31	$48 +30%	250+	3.6
366	iRESTORE	75	—	$299 +708%	85	7.9
367	Fig.1 Beauty	75	1,172	$36 -3%	34	5.5
368	Fount Society	75	406	$50 +35%	37	7.3
369	ThryveAura	74	63	$34.95 -6%	15	4.6
370	Trinogen	74	2	$40.99 +11%	24	2.3
371	Leather & Lace - Tuscaloosa/Birmingham	74	758	$39 +5%	250+	4
372	e-Ko Skin	74	0	$107 +189%	250+	2.9
373	neodermskincare	74	90	$110 +197%	8	1
374	Body Wise	74	49	$34.99 -5%	4	3.5
375	The Teal Gypsy Boutique	74	42	$46 +24%	250+	0.7
376	Elevutique	74	62	$41.95 +13%	250+	6.5
377	Jessica Wellness Shop	74	4,340	$59 +59%	99	2.7
378	Udder Delight Natural Skincare	74	944	$9.25 -75%	89	3.6
379	Song of Skin	74	3,496	$26 -30%	250+	2.7
380	S-Beauty	74	7	$15.99 -57%	250+	2.8
381	Lumin	74	6,077	$35.96 -3%	75	5.6
382	goPure Beauty	72	—	$39.99 +8%	192	5.9
383	VEGAMOUR	71	6,628	$42 +14%	69	7.3
384	indē wild US	71	792	$29 -22%	35	7.1
385	Sky and Sol	71	7,358	$39.99 +8%	40	3.2
386	Bonafide	70	4,277	$107.25 +190%	222	4.4
387	TANacious Sunless Tanning	69	20	$18 -51%	24	3.3
388	REN Dermatology	69	18	$85 +130%	121	3.8
389	Pasty Girl Tan	69	26	$19 -49%	16	3.1
390	Joseph Lane	69	0	$25.99 -30%	250+	0.5
391	Land of Oaks and Roses	67	0	$168 +354%	250+	1.1
392	YISE Beauty by Molly Sims	64	—	$68 +84%	26	7.9
393	Charmed South Clothing and Gifts	64	14	$32 -14%	250+	2.9
394	WONDERSKIN	62	3,399	$20 -46%	100	15.9
395	Summer Fridays	62	43	$26 -30%	119	6.2
396	Adiva Naturals	62	951	$35 -5%	238	2.3
397	Zuma Nutrition	62	5,678	$59.95 +62%	178	1.7
398	prettymelaninskincare	62	984	$35 -5%	20	8.6
399	Aparthy	59	432	$34.95 -6%	37	4.1
400	Tatcha	54	—	$68 +84%	89	5.4
401	Kosas Cosmetics	54	—	$41 +11%	78	7
402	Makeup By Mario	32	—	$28 -24%	63	6.2
403	Hero Cosmetics	32	—	$17.99 -51%	39	4.4
404	Act+Acre	32	—	$52 +41%	47	7.6
405	Function of Beauty	32	—	$16.99 -54%	38	12.4
406	essence makeup	32	—	$4.99 -87%	228	14.9
407	SACHEU	32	—	$38 +3%	28	14.2
408	Magic Hour	32	—	$104.9 +184%	250+	4.2
409	KimChi Chic Beauty	32	—	$13 -65%	250+	6.7
410	Tarte Cosmetics	32	—	$30 -19%	249	14.1
411	PAT McGRATH LABS	32	—	$87 +135%	241	22
412	Public Goods	32	—	$19.95 -46%	168	3.7
413	Everyday Oil	32	—	$26 -30%	14	6
414	Saltair	32	—	$21 -43%	186	6.2
415	The Golden Secrets	32	—	$78 +111%	61	11
416	Naked & Thriving	32	—	$88 +138%	244	5.6
417	delilah Cosmetics US	32	—	$42 +14%	46	8.4
418	SKINN	32	—	$40 +8%	106	7.9
419	Well People	32	—	$23 -38%	59	5.8
420	Furtuna Skin	32	—	—	—	—
421	Julep Beauty	32	—	$27 -27%	57	9
422	Catrice Cosmetics	32	—	$7 -81%	126	21.1
423	grace & stella	32	—	$21 -43%	64	9.6
424	Ravie Beauty	32	—	$35 -5%	27	15.3
425	Phoebe's Diary	32	—	$66 +78%	16	5.8
426	Laura Geller Beauty	32	—	$41 +11%	245	11.4
427	ILIA Beauty	32	—	$52 +41%	113	9.6
428	Micro Ingredients	32	—	$26.95 -27%	250+	5.6
429	Kulfi Beauty	32	—	$60 +62%	34	15.9
430	Elizabeth Arden	32	—	$63 +70%	207	7.2
431	Replenix	32	—	$49 +32%	56	4.1
432	Bioelements	32	—	$56 +51%	107	3.7
433	We Make Beauty	32	—	$22.95 -38%	250+	1.1
434	HAIRtamin	32	1,484	$87 +135%	40	3.7
435	Loving Tan USA	32	1,138	$40 +8%	43	6
436	IONIQ	32	20	$69 +86%	20	4.7
437	Fake Bake, LLC	32	134	$20 -46%	56	2.4
438	Bro Glo	32	1,196	$29 -22%	13	13.4
439	TMLL Beauty Co	32	16	$28 -24%	52	6
440	DROKAY	32	206	$79.98 +116%	43	2.8
441	MyCosmetics	32	1	$18.5 -50%	250+	3
442	amour	32	7	$105 +184%	232	6.9
443	COSMETIC PLANT	32	3,974	$33.08 -11%	189	3.6
444	Pastel3	32	0	$80 +116%	250+	1.2
445	Intro	32	0	$1563 +4124%	250+	10.1
446	olmarkt	32	0	$24 -35%	250+	6.2
447	Plureals	32	0	$42.56 +15%	250+	1
448	Ibiza One Stop	32	0	$72.15 +95%	250+	1.7
449	EssenceSussex	32	6	$49 +32%	66	2
450	Edenbeautynyc	32	1	$46 +24%	250+	1
451	Cellbone	32	8	$44 +19%	168	1
452	VENN SKINCARE	32	11	$140 +278%	23	3.1
453	Geanina Surdu Store	32	0	$51.95 +40%	250+	7.3
454	Mars By GHC	32	8,238	$29.99 -19%	250+	10.9
455	Peptide Labz	32	48	$25.99 -30%	12	7.1
456	My Crown My Glory	32	79	$18.99 -49%	25	1.6
457	shop kendra beshk	32	56	$12 -68%	73	1.6
458	SunnySoil	32	552	$25 -32%	25	7.4
459	Celluma	32	175	$149 +303%	37	7.8
460	Uncle Jimmy Products	32	986	$11.54 -69%	28	4.5
461	Knotty Head	32	173	$24 -35%	24	5.9
462	BodyLove by Tal	32	682	$29 -22%	43	2.7
463	DermStreet	32	977	$80 +116%	250+	3.8
464	Loxstar	32	2	$99.99 +170%	1	6
465	Botanic Hair	32	49	$58 +57%	23	5.8
466	Swholeanimal	32	295	$37 0%	14	5.5
467	Purely Rooted Goods	32	867	$22 -41%	186	1.2
468	Tanceuticals	32	2,844	$49.95 +35%	44	8.2
469	Tanorganic	32	16	$22.49 -39%	32	3.8
470	Maya Chia	32	212	$103.7 +180%	36	5.8
471	The Grey Men's Skincare	32	4	$59 +59%	65	4
472	Sun Shield Shop	32	0	$32.99 -11%	105	13.4
473	Natural Tone Skincare - US	32	5	$24 -35%	23	3.2
474	Twisted Sisters!	32	357	$44 +19%	250+	2.7
475	Moonlit Mermaid	32	11	$69 +86%	22	2.6
476	Thrive Causemetics	32	171,815	$36 -3%	134	3.6
477	The Living Well	32	3	$27 -27%	250+	3.7
478	DHC Skincare	32	175	$23 -38%	131	5.5
479	Scandinavianbiolabs.us	32	81	$47 +27%	28	5.6
480	frenchpharmacy.com	32	5,601	$27 -27%	250+	1.5
481	MOIDA	32	5,630	$18.75 -49%	250+	4.6
482	instaskincareusa	32	419	$24.99 -32%	28	3.8
483	Hyssop Beauty Apothecary L.L.C.	32	368	$14 -62%	204	3
484	Peter Thomas Roth	32	505	—	—	—
485	Moo Elixir	32	616	$42 +14%	8	5.1
486	TAHNYC	32	48	$58 +57%	46	7.4
487	Tiege Hanley	32	4,115	$30 -19%	99	4.7
488	TONYMOLY USA	32	7,379	$13 -65%	193	7
489	Anthony	32	2,295	$50 +35%	103	3.9
490	Maree	25	1,653	$24.95 -33%	250+	6.9
491	Safe Haven Mercantile	25	338	$18 -51%	118	1.4
492	Camora Clothing Co.	25	25	$52 +41%	250+	4.3
493	Glimmer Goddess LLC	25	79	$29.95 -19%	122	7.3
494	Kcosera	25	0	$6 -84%	250+	1
495	Luxo Cosmetics	25	0	$10.08 -73%	56	3.2
496	Hola StyleKorean	25	2,045	$18.5 -50%	250+	7.1
497	Retinol Treatment	22	—	$24 -35%	47	4.2
498	HairPrayer	22	5	$29 -22%	10	6.1
499	whish beauty	22	3,910	$44.8 +21%	88	6.7
500	TeaElla	22	283	$85 +130%	250+	4.5
501	Be Bronze Professional	22	53	$65 +76%	13	3.5
502	Minimalist Global	22	229	$11.99 -68%	57	2.4
503	philosophy	22	3,506	$35 -5%	224	3.5
504	Briogeo	15	—	—	—	—
505	ALLIES OF SKIN	15	—	$188 +408%	80	9
506	Stila Cosmetics	15	—	$30 -19%	108	19.7
507	goop	15	332	$470 +1170%	250+	1.6
508	Lulu’s Holistics	15	1,085	$21 -43%	102	2.7
509	RevitaLash Cosmetics	15	314	—	—	—
510	Scorolash	15	1,046	$39 +5%	16	2
511	EMstore.com	7	5,744	—	—	—
512	ZeroWasteStore	0	66	$48 +30%	250+	9.7
513	Bubble Skincare	0	2,679	—	—	—

Named brands link to a full teardown. AI = AI-readiness (0-100). Price shown vs category median. Data scored from public product pages.

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