Tarte Cosmetics
Beautytartecosmetics.com
Average
out of 100
Tarte's CC Serum page has a clean above-the-fold layout with product name, price, shade selection, and a clear CTA all visible on mobile — clarity is its strongest dimension. However, the page is critically undermined by only 4 reviews (near-zero social proof for a $42 product), a catastrophic 22/100 mobile PSI score with a 12.2-second LCP, and no return guarantee or shipping clarity near the purchase decision. The combination of slow load times and thin social proof will cause significant drop-off among cold mobile visitors.
Top Finding
Only 4 reviews are shown with a 4.5-star rating — this is critically low review volume for a beauty brand at $42. The review count is visible near the fold, but 4 reviews provides almost no social validation for a first-time visitor.
social proof · critical
+7 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.