300 DTC brands scored across 8 verticals

Your product page,
scored from the outside.

ActivateMerchant audits Shopify DTC product pages the way a customer sees them — cold, on mobile, no installation required. URL in. Score out. Specific fixes.

DTC Product Page Benchmark

Median score by category — updated as new audits are published

Benchmark data will appear here as audits are published to the gallery.

How it works

01

External audit

We hit your product page URL the way a first-time customer does — cold, on mobile, no cached assets. No installation, no store access, no pixel.

02

Score across 5 dimensions

Clarity, Visual Merchandising, Social Proof, Purchase Friction, and Mobile Performance — scored 0–100 on a DTC-specific rubric, then benchmarked against your category.

03

Specific teardown

An annotated teardown with your exact score, where you rank against other brands in your vertical, and a prioritized fix list ranked by conversion impact.

Request a teardown

We'll score your hero product page, benchmark it against your category, and send you the full teardown.

Get in touch →