Every brand, scored.

“PSI mobile score is 30/100 with an LCP of 19.5s and FCP of 6.3s. TBT of 1,330ms indicates severe main-thread blocking. A cold first-time mobile visitor will stare at a blank or partially loaded screen for over 6 seconds before seeing any content — this is a critical conversion killer.”

+7 more findings

“A full-screen email-capture modal ('Free Forever Prey™ feather toy with your Order') fires on cold load, covering the product page and the Add to Cart button. This is a real friction event for every first-time visitor — they must dismiss it before they can buy.”

+10 more findings

“PSI mobile score is 33/100 with an LCP of 67.8s and TBT of 1,080ms — catastrophically slow cold load. A first-time mobile visitor will stare at a blank or partially loaded screen for over a minute before the largest content element renders. This alone will kill conversion for paid traffic.”

+7 more findings

“The 'ADD TO CART - $299.99' button is visible on mobile without scrolling past the variant selectors, and a sticky CTA behavior is implied by the layout, but the mobile screenshot shows the button is mid-page after variant selection — not confirmed sticky on scroll. Shipping clarity is present ('Ships FREE* in 2-4 business days') directly above the CTA. No return policy or money-back guarantee is visible near the CTA on mobile — this is absent above the fold.”

+8 more findings

“The 'TRY ONE TIME' CTA button is large, green, and dominant on mobile. However, it is NOT sticky — it disappears as the user scrolls down to the 'YOU MAY ALSO LIKE' section and product description. A sticky Add to Cart bar is absent, meaning users who scroll past the purchase block must scroll back up to buy.”

+8 more findings

“The 'Add to cart' button is visible on mobile but is NOT sticky — it does not persist as the user scrolls. Once the user scrolls past the variant selectors, the CTA disappears and requires scrolling back up or all the way down. This is a meaningful friction point on mobile.”

+8 more findings

“The 'PRE-ORDER MY BUNDLE' CTA is prominent above the fold on mobile and a sticky '$69.00 · BUY NOW' bar is visible at the bottom of the desktop screenshot — good sticky behavior. However, the pre-order status ('This product is now on pre-order and is shipping from 20th of June') is shown in small red text below the CTA, which is a significant friction point: a first-time visitor may not notice the delayed shipping and feel deceived post-purchase. This should be surfaced more prominently.”

+7 more findings

“PSI mobile score is 37/100 with LCP of 16.9s and FCP of 7.4s — a cold first-time mobile visitor waits nearly 17 seconds to see the main image. TBT of 810ms means the page is unresponsive to taps for nearly a second after load. This is a critical conversion killer for paid traffic.”

+7 more findings

“No return policy, satisfaction guarantee, or money-back guarantee is visible near the CTA on either mobile or desktop. This is a meaningful trust gap for a first-time pet owner considering a new treat brand.”

+10 more findings

“On mobile, the 'Add to cart' button is not sticky — it appears inline after the variant selectors and is not visible once the user scrolls into the description section. There is no persistent bottom bar CTA observed in the mobile screenshot.”

+8 more findings

“The 'ADD TO CART' button is a full-width black button visible on mobile without scrolling, but it does NOT appear to be sticky on scroll — once the user scrolls past the variant selectors, the CTA disappears and there is no persistent floating button observed in the mobile screenshot. This forces users to scroll back up to purchase.”

+11 more findings

“PSI mobile score is 14/100. LCP of 28.3s and FCP of 7.5s mean most first-time mobile visitors will stare at a blank or partially loaded screen for several seconds before seeing any content. CLS of 0.469 causes significant layout shift as assets load, and TBT of 890ms makes the page feel unresponsive to taps.”

+7 more findings

“PSI mobile score is 36/100 — a critical failure. LCP of 22.8 seconds means the largest content element takes nearly 23 seconds to load on a cold mobile visit. TBT of 1,050 ms indicates significant main thread blocking. This will cause the majority of cold mobile visitors to abandon before the page is interactive.”

+8 more findings

“The size selector on mobile requires scrolling through 30+ size options displayed as a large grid of buttons, which is overwhelming and creates decision paralysis. There is no size guide link visible to help customers choose the right size for their doorway or space.”

+10 more findings

“PSI mobile score is 27/100 — LCP of 27.4s and FCP of 13.1s are catastrophic for cold mobile visitors. TBT of 1,990ms means the page is essentially frozen for nearly 2 seconds after load. This will cause significant bounce before the page is even interactive.”

+7 more findings

“PSI mobile score is 25/100. LCP of 22.2s and FCP of 9.6s are catastrophic for cold mobile visitors — the page is effectively blank for nearly 10 seconds on first load. TBT of 3,650ms means the page is unresponsive to taps for over 3 seconds after it appears. This will cause significant bounce before any product content is seen.”

+7 more findings

“Star rating (5 stars) and review count ('12 Reviews') are visible near the product title above the fold on both mobile and desktop — good placement. However, 12 reviews is a critically low volume for a product in a competitive pet accessories category. It signals a new or under-reviewed listing and will erode trust for cold visitors.”

+9 more findings

“PSI mobile score is 29/100 — critically poor. LCP of 11.9 seconds means the main product image takes nearly 12 seconds to fully load on a cold mobile visit. TBT of 3,820 ms indicates severe JavaScript blocking. FCP of 3.5 s means even the first paint is slow. This will cause significant bounce rates among cold mobile traffic, which is likely the majority of their paid social audience.”

+7 more findings

“Star rating (5 stars) and review count (103 Reviews) are visible near the product title on both mobile and desktop — good placement. However, 103 reviews earns only 3 pts on the volume scale (100–999 range). No customer photo reviews or UGC are visible in the screenshots, and no press mentions or 'As Seen In' bar appears anywhere on the page. The 'Recommended by DogFoodAdvisor' badge on the product bag image is the only third-party signal, but it's embedded in the packaging art rather than called out as a trust element on the page.”

+7 more findings

“PSI mobile score is 55/100 with an LCP of 14.0 seconds and FCP of 5.4 seconds. These are critically slow load times — a 14-second LCP means the hero product image takes 14 seconds to fully render on a cold mobile load, which will cause significant bounce rates among first-time visitors on average mobile connections.”

+8 more findings

“The primary CTA 'Subscribe now – $137.92' is subscription-gated — there is no visible standalone 'Add to Cart' or one-time purchase button above the fold on mobile. The page forces visitors into a subscription plan selection (Standard vs. Yearly) before they can buy, which adds cognitive load and may alienate users who want a simple purchase. The subscription pricing ($6.99/mo billed at $83.92) alongside the hardware price ($54) creates a confusing dual-price presentation.”

+8 more findings

“The 'Add subscription to bag' CTA button is prominent and red on mobile, appearing within thumb reach. However, there is no sticky add-to-cart bar visible on scroll in the mobile screenshot — once the user scrolls past the CTA into the accordion sections (Ingredients, Nutrition, Life Stages, How Much to Feed), the button disappears and requires scrolling back up.”

+7 more findings

“The 'ADD TO CART' button is visible on mobile without scrolling and appears in a red/coral color that contrasts adequately. However, there is no sticky CTA bar observed on scroll — once the user scrolls past the button into the product description and video, the CTA disappears and requires scrolling back up to purchase.”

+11 more findings

“The 'Add to Cart' button is visible in the mobile screenshot but it sits below the product description, variant selectors, and 'Complete the look' upsell section — requiring significant scroll before reaching it. No sticky add-to-cart bar is visible on mobile scroll.”

+12 more findings

“Product name 'Instant Beef Bone Broth with Turmeric' is visible below the fold on mobile — the image carousel and thumbnail strip push it down, requiring a scroll before the name and price appear.”

+12 more findings

“PSI mobile score is 33/100 — LCP of 9.3 seconds and TBT of 1,290 ms are critically poor. A first-time cold mobile visitor will wait over 9 seconds to see the main product image, which will cause significant bounce before any conversion opportunity.”

+8 more findings

“No video content is present anywhere on the page — no autoplay loop, no embedded video, no video thumbnail. For a product that replaces paper towels and has an eco-mission story, a short demo video would significantly increase conversion.”

+11 more findings

“PSI mobile score is 40/100 with LCP of 19.5 seconds and FCP of 4.7 seconds. A 19.5s LCP means most mobile visitors on average connections will see a blank or partially loaded page for nearly 20 seconds — catastrophic for cold-traffic conversion.”

+11 more findings

“No customer photo reviews, UGC imagery, or press/media mentions ('As Seen In' bar) are visible anywhere on the page in either screenshot. No named certifications or trust badges beyond the generic ShopPay installment note. This is a significant gap for a brand in a competitive pet accessories market.”

+9 more findings

“Zero star ratings or review count visible anywhere on the page — not near the product title, not below the fold. No press mentions, 'As Seen In' bar, or named certifications observed. The only trust signal is a row of payment method icons. This is the single biggest conversion killer on the page.”

+7 more findings

“The 'Add to Cart' CTA button is orange and prominent on mobile, but it is NOT sticky — once the user scrolls past it into the description, the button disappears entirely. There is no persistent sticky CTA bar on mobile scroll, meaning the user must scroll back up to purchase.”

+9 more findings

“Product name 'Relish | Build Your Dining Set' is visible above the fold on mobile, but the price shows '$0.00 — No items added!' which is confusing and may read as free or broken to a cold visitor who hasn't yet interacted with the bundle builder.”

+11 more findings

“Star rating (5 stars) and review count '(1)' are visible near the product title on both mobile and desktop — but only 1 review exists. This is actively damaging: a single review signals an untested product and provides no meaningful social proof volume.”

+11 more findings

“Only a single hero image is visible across both mobile and desktop screenshots — a flat lay of five treat bags on a beige background. There are no lifestyle shots of dogs eating the treats, no in-use context, and no video content anywhere on the page.”

+11 more findings