DIGGS
Petdiggs.pet
Average
out of 100
Summary
DIGGS has a well-structured product page with strong social proof fundamentals — 4,576 reviews near the title, named press logos (Forbes, People, HGTV), and clear variant selection with breed guidance. The brand's strongest dimension is social proof, anchored by credible third-party validation. The single most critical gap is mobile performance: a PSI score of 29 with a 32.7-second LCP means most cold mobile visitors never see the page at all, rendering every other optimization moot.
AI-Shoppable
32 / 100 · WeakNo Product structured data found — AI shopping agents and answer engines can't reliably read this page's name, price, or availability, so it's unlikely to be surfaced as a recommendation.
Why AI can’t read this page
- Product structured data (JSON-LD). No Product schema — AI agents can't parse the product
- Price in structured data.
- Availability in structured data.
- Ratings in structured data.
- Brand in structured data.
- Image in structured data.
- Description in structured data.
- SKU / GTIN identifier.
AI shopping assistants and answer engines read a page through its structured data and crawler access. Each item above is a reason this page is harder for them to read, understand, or recommend.
Top Fixes
- 1
Fix mobile page speed immediately — a 32.7s LCP will cause the majority of cold mobile visitors to bounce before the page renders. Audit and defer heavy scripts, compress images, and implement a CDN. This is the single highest-ROI fix at a $799 price point.
- 2
Add a sticky 'Add to Cart' bar on mobile scroll — the current inline CTA disappears as users scroll through variants, breed guides, and accordions. A persistent bottom bar with price and CTA keeps purchase intent alive throughout the browse session.
- 3
Surface a hero value proposition headline above the fold (e.g., 'The only crate that collapses flat in seconds — named #1 by Wirecutter') and pull the return/guarantee policy (e.g., '30-day returns') up next to the Add to Cart button to reduce $799 purchase anxiety.
Findings
PSI mobile score is 29/100 — LCP of 32.7s and FCP of 7.2s are catastrophic for a cold mobile visitor. TBT of 1,260ms means the page is unresponsive for over a second after load. At $799 price point, slow load directly kills conversion.
mobile performance · critical
Product name 'Revol Dog Crate' and price '$799' are both visible above the fold on mobile, and the 'Collapsible' + 'Award-Winning' badge chips add quick context. However, there is no hero value proposition headline — the description copy ('the crate that does crate training right') is buried inside a collapsed accordion below the fold. A first-time visitor gets a product name but no 'why this over any other crate' statement above the fold.
clarity · high
'Add to Cart' CTA is present and visible on mobile, but it is not sticky — it appears inline between the quantity selector and the description accordion. On a long scroll page, the CTA disappears and there is no persistent sticky bar observed in the mobile screenshot. At $799, a sticky CTA is essential.
purchase friction · high
No customer photo reviews or UGC are visible anywhere on the page in either screenshot. With 4,576 reviews, there is almost certainly rich photo content available that is not being surfaced — a missed trust signal at a $799 price point where buyers need visual reassurance.
social proof · high
Desktop thumbnail strip shows 8 images and the mobile carousel shows 5 thumbnails — good image volume. The hero image shows a lifestyle hand-carry shot. However, no video content is visible anywhere on the page in either screenshot, which is a significant gap for a $799 collapsible crate where the collapse mechanism is a core selling point that video would demonstrate instantly.
visual merch · high
Star rating and '4576 reviews' count are visible near the product title on mobile — strong placement. Desktop footer shows named press logos: Forbes ('Best Overall Dog Crate 2022–Present'), People ('2024 Best Collapsible Dog Crate'), Spruce Pets, and HGTV. The announcement bar also references 'Wirecutter's #1 Dog Crate for 2026.' However, on mobile the press bar is only partially visible at the very bottom of the scroll, and no customer photo reviews (UGC) are visible anywhere in the screenshots.
social proof · medium
Shipping clarity is partially addressed — 'Ships free within 1-2 business days' is visible near the product title on mobile, which is good. However, the return/guarantee policy is hidden inside a collapsed 'Shipping & Returns' accordion and is not surfaced near the CTA. A $799 purchase demands a visible guarantee (e.g., '30-day returns') adjacent to the Add to Cart button to reduce hesitation.
purchase friction · high
Mobile images appear full-width and swipe-friendly with visible carousel arrows. However, the hero image on mobile is cropped tightly and shows mostly the crate structure with a partial hand — no dog is visible in the above-the-fold image, missing an emotional connection opportunity for a pet product.
visual merch · medium
Add-on upsells (Snooz Revol Pad at $89, Groov Training Aid at $34) are present below the fold with their own 'Add to Cart' buttons — a solid bundle/upsell implementation. Variant selection (color swatches, size tiles with breed examples, and a 'Chat with our Sizing Assistant' link) is clear and well-executed. Out-of-stock variants on the Groov Training Aid are visibly marked as 'Out-of-stock.'
purchase friction · low
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