Free the Ocean
Petshop.freetheocean.com
Average
out of 100
Free the Ocean's Swedish Dishcloth page has a solid foundation — strong review volume (1,533 reviews), clear pricing, and a subscribe-and-save option — but is held back by three compounding problems. The strongest dimension is social proof, anchored by prominent star ratings near the title. The single most critical gap is the catastrophic mobile performance score (PSI 41, LCP 28.3s) combined with a 40+ variant selector that creates decision paralysis with no sticky CTA to recover lost intent — together these are likely costing the brand a significant share of mobile conversions.
Top Finding
No video content is present anywhere on the page — no autoplay loop, no embedded video, no video thumbnail. For a product that replaces paper towels and has an eco-mission story, a short demo video would significantly increase conversion.
visual merch · high
+11 more findings in the full teardown
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.