Open Farm

Pet

openfarmpet.com

Open Farm page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

Open Farm's product page is well-structured with strong social proof volume (2,607 reviews), a clear autoship value proposition, and solid delivery/guarantee transparency — making Purchase Friction its strongest dimension. However, the page is critically undermined by a PSI mobile score of 32 with an 8.0s LCP, meaning most cold mobile visitors will bounce before the page loads. The absence of a sticky CTA on mobile scroll and the lack of any third-party press or certification badges above the fold are the next most urgent gaps to close.

Top Finding

The 'TRY ONE TIME' CTA button is large, green, and dominant on mobile. However, it is NOT sticky — it disappears as the user scrolls down to the 'YOU MAY ALSO LIKE' section and product description. A sticky Add to Cart bar is absent, meaning users who scroll past the purchase block must scroll back up to buy.

purchase friction · high

+8 more findings in the full teardown

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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.