Earth Rated
Petearthrated.com
Average
out of 100
Earth Rated's wipes page has a well-structured purchase zone — sticky CTA with price, Subscribe & Save pre-selected, clear variant pickers, and shipping info — making Purchase Friction its strongest dimension. However, a catastrophic PSI score of 25/100 (LCP 22.2s) means most cold mobile visitors never see any of that work. The page's biggest conversion gap is mobile performance, compounded by a lack of lifestyle imagery above the fold and zero press/UGC social proof beyond a star widget.
Top Finding
PSI mobile score is 25/100. LCP of 22.2s and FCP of 9.6s are catastrophic for cold mobile visitors — the page is effectively blank for nearly 10 seconds on first load. TBT of 3,650ms means the page is unresponsive to taps for over 3 seconds after it appears. This will cause significant bounce before any product content is seen.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.