HubertPet
Pethubertpet.com
Average
out of 100
HubertPet's turkey tendon page is a functional, Average-tier product page that gets the basics right — price, variants, subscribe & save, and review placement are all solid — but it lacks the conversion horsepower to close cold mobile visitors. Social proof is the strongest dimension with UGC photos and a visible star rating near the title. The single most critical gap is the absence of a sticky Add to Cart button on mobile combined with a TBT of 3,620ms, meaning the page is both slow to load and slow to respond, creating a double friction hit at the exact moment a visitor is ready to buy.
Top Finding
The 'Add to cart' button is visible on mobile but is NOT sticky — it does not persist as the user scrolls. Once the user scrolls past the variant selectors, the CTA disappears and requires scrolling back up or all the way down. This is a meaningful friction point on mobile.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.