roccoandroxie.com

Average
out of 100
Rocco & Roxie's Stain & Odor Eliminator page has a strong clarity foundation — the product name, value prop, and 4.9-star/1,157-review social proof are all well-positioned above the fold, and the Subscribe & Save toggle is a genuine conversion asset. The brand's biggest strength is its social proof volume and the Amazon #1 claim. However, the page is critically undermined by a 27/100 PSI mobile score (27.4s LCP), which means the majority of cold mobile visitors will bounce before the page loads, and the absence of lifestyle imagery and a visible guarantee near the CTA leaves significant conversion value on the table.
PSI mobile score is 27/100 — LCP of 27.4s and FCP of 13.1s are catastrophic for cold mobile visitors. TBT of 1,990ms means the page is essentially frozen for nearly 2 seconds after load. This will cause significant bounce before the page is even interactive.
mobile performance · critical
+7 more findings in the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.