Muddy Mat®
Petmuddymats.com
Average
out of 100
Muddy Mat® has strong foundational clarity — the product name, a compelling discount price, 4,836 reviews, and a specific CTA ('Yes! I want 70% Off »') are all well-executed. The brand's strongest dimension is Clarity, where the value proposition and social proof count are immediately visible. However, the page is critically undermined by a PSI mobile score of 32 (LCP 42.9s) that will cause most cold mobile visitors to bounce before seeing anything, and the size selection UX with 30+ undifferentiated buttons creates significant purchase friction for those who do load the page.
Top Finding
The size selector on mobile requires scrolling through 30+ size options displayed as a large grid of buttons, which is overwhelming and creates decision paralysis. There is no size guide link visible to help customers choose the right size for their doorway or space.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.