The Dog Bakery
Petthedogbakery.com
Average
out of 100
The Dog Bakery's Barker's Dozen page has a solid foundation — clear product name and price above the fold, a well-placed Subscribe & Save toggle, and 231 reviews with a 4.8 star rating near the title. The brand's strongest dimension is social proof, with prominent ratings and UGC photo reviews. The most critical gap is mobile performance (PSI 35, LCP 17.2s), which is actively destroying cold traffic before the page even renders, compounded by the absence of a sticky CTA and no shipping threshold visibility near the buy button on mobile.
Top Finding
The 'ADD TO CART' button is visible on mobile without scrolling and appears in a red/coral color that contrasts adequately. However, there is no sticky CTA bar observed on scroll — once the user scrolls past the button into the product description and video, the CTA disappears and requires scrolling back up to purchase.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.