Finn

PSI mobile score of 49/100 is in the 0–49 range, earning 0 of 10 pts. LCP of 7.6s is critically slow — a first-time cold visitor on mobile waits over 7 seconds for the main content to load. TBT of 400ms indicates significant main-thread blocking. FCP of 3.6s means even the first paint is slow. The CTA button is reachable in the thumb zone on mobile (lower half of screen), and body text is legible at normal size — earning the visual/UX points.

mobile performance · critical

Subscribe & Save 15% toggle is present alongside the One-Time Purchase option — good upsell/subscription mechanic. 1-Pack and 2-Pack bundle options are clearly shown with a 'Save $9' badge on the 2-Pack. Return/guarantee policy is not visible near the CTA in either screenshot — no money-back guarantee or satisfaction guarantee shown in the purchase zone, which is a gap for a supplement brand.

purchase friction · high

No customer photo reviews (UGC) are visible in either screenshot. The review section may exist further down the page, but photo reviews are not surfaced near the fold or in the visible scroll area, which is a missed trust signal for a health supplement where before/after or pet photos would be highly persuasive.

social proof · high

Desktop thumbnail strip shows 7+ images including lifestyle (dog with box), ingredient callouts, and product shots — strong image count. Mobile carousel shows 5 visible thumbnails. However, no autoplay video or embedded video is visible on the page in either screenshot, which is a missed opportunity for a supplement product where demonstrating palatability or dog reactions would convert well.

visual merch · medium

Mobile images appear full-width and swipe-friendly with arrow navigation visible. The hero product shot on the yellow can is clean and on-brand. Lifestyle image of dog with Finn box is present below the fold. No video content detected in either screenshot.

visual merch · medium

The '$34.00 · Buy Now →' CTA is prominent and yellow on mobile, appearing above the fold. However, a sticky CTA bar on scroll is not confirmed visible in the mobile screenshot — the button appears inline only. A 'Top seller! Going fast' urgency badge is visible at the bottom of the mobile screen, which partially compensates.

purchase friction · medium

Product name 'Allergy & Itch' is visible above the fold on mobile in large, readable type. Price ($34.00) is clearly shown alongside the One-Time Purchase selector. The sub-headline 'Powered by colostrum, quercetin, and bee propolis that help support your dog's seasonal allergies, normal histamine levels, and immune response' functions as a solid value prop. Target customer (dog owners dealing with seasonal allergies) is immediately implied. CTA reads '$34.00 · Buy Now →' — specific and action-oriented, earning near-full marks.

clarity · low

Star rating (5 stars) and review count (1,310) are visible near the product title on both mobile and desktop — strong placement. 1,310 reviews earns full volume points. A scrolling press bar featuring Forbes, The Dodo, Katie Couric, Puppection, and Swearby is visible just below the CTA on mobile and desktop — named press counts for full trust badge credit.

social proof · low