maxbone
Petmaxbone.com
Average
out of 100
maxbone's Freeze-dried Raw Beef Recipe page has a clean, premium aesthetic with strong image volume and a well-structured subscribe-and-save offer, making Visual Merchandising its strongest dimension. However, the page is critically undermined by a PSI mobile score of 40 and an LCP of 95 seconds — most cold mobile visitors will never see the page load. The single most critical gap beyond performance is the absence of any press mentions, photo reviews, or named trust signals to justify a $68 price point to a first-time visitor.
Top Finding
Star rating (5 stars) and review count (103 Reviews) are visible near the product title on both mobile and desktop — good placement. However, 103 reviews earns only 3 pts on the volume scale (100–999 range). No customer photo reviews or UGC are visible in the screenshots, and no press mentions or 'As Seen In' bar appears anywhere on the page. The 'Recommended by DogFoodAdvisor' badge on the product bag image is the only third-party signal, but it's embedded in the packaging art rather than called out as a trust element on the page.
social proof · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.