Wilderdog
Petwilderdog.com
Average
out of 100
Wilderdog's harness page has a strong foundation — 1,633 reviews above the fold, a rich image gallery with lifestyle shots and video, and clear variant selectors with a size guide — making Social Proof and Visual Merchandising its strongest dimensions. However, the page is critically undermined by a 35/100 PSI mobile score (25.8s LCP) that will cause most cold mobile visitors to bounce before the page loads, and the absence of a sticky Add to Cart button means even engaged users face unnecessary friction to convert. The single most critical gap is mobile performance: no amount of great imagery or social proof matters if the page never loads.
Top Finding
The 'ADD TO CART' button is a full-width black button visible on mobile without scrolling, but it does NOT appear to be sticky on scroll — once the user scrolls past the variant selectors, the CTA disappears and there is no persistent floating button observed in the mobile screenshot. This forces users to scroll back up to purchase.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.