The Scoreboard

Every brand, scored.

122 brands scored from the outside, updated as new audits publish.

Fresh Clean Threads page

Fresh Clean Threads

freshcleantees.com

Apparel
75/ 100 · Solid
Girlfriend Collective page

Girlfriend Collective

girlfriend.com

Apparel
71/ 100 · Solid
Cuts Clothing page

Cuts Clothing

cutsclothing.com

Apparel
69/ 100 · Average

No press mentions, 'As Seen In' bar, or named certification badges appear anywhere on the page. Cuts has received notable press coverage; the absence of any media logos is a missed trust signal for cold visitors.

+10 more findings

birddogs page

birddogs

birddogs.com

Apparel
65/ 100 · Average

The 'Add to Cart' button is visible on mobile but is NOT sticky — it appears inline between the variant selectors and the trust icons, and disappears on scroll. There is no persistent sticky CTA bar observed on mobile scroll.

+11 more findings

Mott & Bow page

Mott & Bow

mottandbow.com

Apparel
64/ 100 · Average

PSI mobile score is 25/100 with LCP of 17.6s, FCP of 4.5s, and TBT of 7,730ms. A first-time mobile visitor waits over 17 seconds before the largest content element loads — this is a critical abandonment driver for a cold-traffic apparel page.

+7 more findings

Recharge Active Wear (R.A.W.) page

Recharge Active Wear (R.A.W.)

itsrawactive.com

Apparel
63/ 100 · Average

No video content is present on the page. The 'SEE IT IN ACTION' section at the bottom shows static UGC photo thumbnails, not video. For activewear, a short movement clip would significantly increase conversion confidence.

+8 more findings

Fair Harbor page

Fair Harbor

fairharborclothing.com

Apparel
63/ 100 · Average

On mobile, only a single product-on-white-background image is visible above the fold with a single dot indicator suggesting minimal additional images. No lifestyle imagery (child wearing the trunk at the beach/pool) is visible in the mobile screenshot. The desktop screenshot shows a lifestyle image of an adult male in swim trunks in the email-capture modal, but no kids lifestyle shot is surfaced in the product gallery itself.

+12 more findings

Unbound Merino page

Unbound Merino

unboundmerino.com

Apparel
63/ 100 · Average

No explicit return policy or money-back guarantee is stated near the CTA. 'Free easy exchanges' is present but does not communicate the return window, conditions, or a guarantee. A first-time buyer spending $95 on a T-shirt needs more reassurance than a vague exchange badge.

+10 more findings

Chubbies Shorts page

Chubbies Shorts

chubbiesshorts.com

Apparel
61/ 100 · Average

Desktop triggers a full-screen email capture modal ('SUMMER STARTS NOW — GET 15% OFF YOUR PURCHASE') immediately on page load, obscuring the product page and requiring dismissal before shopping. This is a cold-visitor friction event on desktop. Mobile screenshot does not show the modal, suggesting it may be suppressed on mobile or fired after scroll.

+8 more findings

Gayo page

Gayo

gayoshop.com

Apparel
61/ 100 · Average

The 'ADD TO CART' button is visible on mobile but does not appear to be sticky on scroll — below the fold, the page shows only accordion sections (Overview, Specs, Use & Care) and long-form copy with no persistent CTA button visible in the lower mobile screenshots.

+12 more findings

VeraVive page

VeraVive

veravive.us

Apparel
61/ 100 · Average

Product name 'Eilyken PVC Transparent Pointed Toe Heels - Wedding Party Pumps' and price '$135.00' are both visible below the fold on mobile — the hero image takes up the full viewport, pushing all text down. A first-time visitor must scroll to confirm what they're buying and at what price.

+11 more findings

Janji page

Janji

janji.com

Apparel
60/ 100 · Average

The 'ADD TO CART – $64' button is large, full-width, and prominent on mobile. However, it does not appear to be sticky on scroll — once the user scrolls past the button into the description and reviews section, there is no persistent CTA visible at the bottom of the screen.

+8 more findings

Stio page

Stio

stio.com

Apparel
60/ 100 · Average

A full-screen email-capture modal ('Join our community and take 15% off your first order') fires on cold load on both mobile and desktop, covering the Add to Cart button and product imagery before the visitor has seen the page. This is a real friction event for every first-time visitor.

+7 more findings

Mindful And Co Kids USA page

Mindful And Co Kids USA

mindfulandcokids.com

Apparel
60/ 100 · Average

Star rating (5 stars) and review count ('2 reviews') are shown near the product title on both mobile and desktop — good placement. However, only 2 reviews is critically low volume and may actively undermine trust rather than build it. A first-time visitor seeing '2 reviews' on a $45 children's product may hesitate.

+9 more findings

TFashion Mart page

TFashion Mart

tfashionmart.com

Apparel
59/ 100 · Average

No customer photo reviews or UGC are visible on the page in either screenshot. With 1,291 reviews, the absence of photo reviews is a missed trust signal — shoppers buying a fit-dependent item like a t-shirt rely heavily on seeing it on real bodies.

+11 more findings

True Classic page

True Classic

trueclassictees.com

Apparel
58/ 100 · Average

Star rating (5.0 ★) and review count ('11 Reviews') are visible just below the product title on mobile — good placement. However, only 11 reviews for a 6-pack SKU is very thin social proof volume, scoring 0 pts for review volume.

+13 more findings

Gymshark page

Gymshark

gymshark.com

Apparel
58/ 100 · Average

PSI mobile score is 26/100 with LCP of 21.1s and FCP of 10.1s — a cold first-time mobile visitor waits over 10 seconds before seeing any content. TBT of 2,380ms means the page is heavily blocked during load. This is a critical conversion killer for a high-traffic apparel brand.

+7 more findings

Miraclesuit page

Miraclesuit

miraclesuit.com

Apparel
58/ 100 · Average

PSI mobile score is 25/100 with an LCP of 27.7s, FCP of 6.5s, and TBT of 8,540ms. A 27-second largest contentful paint means the hero image — the primary selling asset — is invisible to most cold mobile visitors for nearly half a minute. This is a catastrophic load experience.

+7 more findings

Slipins Swimwear page

Slipins Swimwear

slipins.com

Apparel
57/ 100 · Average

PSI mobile score is 29/100. LCP of 8.9s and TBT of 1,880ms are catastrophic for a cold mobile visitor — the hero lifestyle image and product section will not render for nearly 9 seconds on a first visit. CLS of 0.107 also means layout shifts as assets load, creating a disorienting experience.

+7 more findings

Popilush page

Popilush

popilush.com

Apparel
57/ 100 · Average

PSI mobile score is 27/100 with LCP of 20.9s and TBT of 2,250ms — catastrophically slow cold load. A first-time mobile visitor waits over 20 seconds for the hero image to fully render, which will cause massive bounce before any product content is seen.

+7 more findings

PANGAIA page

PANGAIA

thepangaia.com

Apparel
57/ 100 · Average

Star rating (★★★★★) and review count (59) are visible near the product title on both mobile and desktop — good placement. However, 59 reviews scores only 2 pts for volume (11–99 range), and no customer photo reviews or UGC are visible anywhere on the page in either screenshot.

+11 more findings

Marine Layer page

Marine Layer

marinelayer.com

Apparel
56/ 100 · Average

Only 1 review is shown ('★★★★★ 1 review') near the product title on both mobile and desktop. A single review provides almost no social proof signal — a first-time visitor cannot trust one data point. There are no customer photo reviews, no UGC, no press mentions, no 'As Seen In' bar, and no named trust badges anywhere on the page.

+7 more findings

Ananday page

Ananday

ananday.com

Apparel
56/ 100 · Average

The 'Add to Cart' button is visible above the fold on mobile and appears as a full-width dark olive button. However, there is no sticky CTA bar observed on scroll in the mobile screenshot — once the user scrolls into the long body copy, the CTA disappears from view.

+12 more findings

FB County page

FB County

fbcountyusa.com

Apparel
55/ 100 · Average

The image carousel shows 6 dot indicators suggesting 6 images, but all visible images are flat product shots on a plain background — no lifestyle imagery showing the belt worn on a person or styled in context. This is a wearable accessory and the absence of on-body shots is a significant missed opportunity.

+11 more findings

Zamage page

Zamage

zamage.com

Apparel
55/ 100 · Average

The thumbnail strip shows 6 images (mix pack, black pack, white pack, and flat-lay variants), meeting the 5+ image threshold. However, every visible image is a white-background product shot — there is zero lifestyle imagery showing the tees on a person, in a real setting, or in use. For an apparel product, the absence of on-body shots is a significant trust and fit-confidence gap.

+10 more findings

BYLT Basics page

BYLT Basics

byltbasics.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Ministry of Supply page

Ministry of Supply

ministryofsupply.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Bombas page

Bombas

bombas.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

QOS (Alternative Intentions) page

QOS (Alternative Intentions)

hotwifestore.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Personal Hour page

Personal Hour

personalhour.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Princess Polly USA page

Princess Polly USA

us.princesspolly.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Kestinywear page

Kestinywear

kestinywear.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

COMFORT page

COMFORT

comfortclothinghome.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Man Flow Yoga page

Man Flow Yoga

shop.manflowyoga.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

INSOMNIA VISUALS page

INSOMNIA VISUALS

insomniavisuals.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Mixed Emotion page

Mixed Emotion

mixedemotion.net

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Walden page

Walden

walden.us

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Geode Swimwear page

Geode Swimwear

geodeswimwear.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Paceline (selling Oars + Alps) page

Paceline (selling Oars + Alps)

paceline.fit

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Vuori page

Vuori

vuori.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Asket page

Asket

asket.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Filson page

Filson

filson.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

DailySale page

DailySale

dailysale.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Imouri page

Imouri

imouri.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Gymshark US page

Gymshark US

us.checkout.gymshark.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Chalk Line Apparel page

Chalk Line Apparel

chalk-line.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

XiCustom page

XiCustom

xicustom.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

CAUSE For Elegance page

CAUSE For Elegance

causeforelegance.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

White Fox Boutique USA page

White Fox Boutique USA

whitefoxboutique.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Pink Lily page

Pink Lily

pinklily.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

SET ACTIVE page

SET ACTIVE

setactive.co

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Rainbow Shops page

Rainbow Shops

rainbowshops.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Outdoor Voices page

Outdoor Voices

outdoorvoices.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

rabbit page

rabbit

runinrabbit.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Blank House page

Blank House

blankhouse.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Active Dolls page

Active Dolls

shopactivedolls.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Swim and Sweat page

Swim and Sweat

swimandsweat.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Allbirds page

Allbirds

allbirds.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Swift Wild page

Swift Wild

swiftwild.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Tentree page

Tentree

tentree.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

REPRESENT page

REPRESENT

representclo.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

PARKE page

PARKE

parkeofficial.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

jswstore page

jswstore

jswfactory.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Vollebak page

Vollebak

vollebak.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Actonplex page

Actonplex

actonplex.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

New Era Cap page

New Era Cap

neweracap.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

FTL Performance page

FTL Performance

ftlperformance.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

DoubleCrazy page

DoubleCrazy

doublecrazy.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Nitretix page

Nitretix

nitretix.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

DharmaCrafts page

DharmaCrafts

dharmacrafts.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Princess Playhomes page

Princess Playhomes

princessplayhomes.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

The Wild Collective page

The Wild Collective

wearethewildco.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Culture Kings US page

Culture Kings US

culturekings.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Mure + Grand page

Mure + Grand

mureandgrand.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Threadfellows page

Threadfellows

threadfellows.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Purpose-Built / Home of the Trades page

Purpose-Built / Home of the Trades

purpose-built.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

edikted page

edikted

edikted.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Different Strokes Swim Shop page

Different Strokes Swim Shop

differentstrokesswimshop.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

RIPNDIP page

RIPNDIP

ripndip.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Molly Wu Fashion Collection page

Molly Wu Fashion Collection

shopmollywu.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Mind and Body Hub page

Mind and Body Hub

mindandbodyhub.store

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Prettythang.com page

Prettythang.com

prettythangcom.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

EMS (Eastern Mountain Sports) page

EMS (Eastern Mountain Sports)

ems.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

ProTrendyz page

ProTrendyz

protrendyz.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Elite Family Solutions page

Elite Family Solutions

efamilysolutions.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Fashion Nova page

Fashion Nova

fashionnova.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Drake Waterfowl page

Drake Waterfowl

drakewaterfowl.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Dolls Kill page

Dolls Kill

dollskill.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Veber Activewear page

Veber Activewear

veberathletic.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Psycho Bunny page

Psycho Bunny

psychobunny.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Greatness Wins page

Greatness Wins

greatnesswins.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

365 Showroom page

365 Showroom

3-6-5.shop

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Work World page

Work World

workworld.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Buck Mason page

Buck Mason

buckmason.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Baseballism page

Baseballism

baseballism.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Backroad District Apparel page

Backroad District Apparel

backroaddistrict.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

LRG Clothing page

LRG Clothing

l-r-g.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

The Normal Brand page

The Normal Brand

thenormalbrand.com

Apparel

Underperforming

Below benchmark for this vertical. Full teardown available on request.

Forward Fashions page

Forward Fashions

forwardfashions.net

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

EPIC page

EPIC

epicthemusical.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Vianny's Boutique page

Vianny's Boutique

viannysboutique.online

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Thegarcona page

Thegarcona

thegarcona.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Onlinesportsmall page

Onlinesportsmall

onlinesportsmall.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

SwimOutlet.com (Practyce Membership) page

SwimOutlet.com (Practyce Membership)

swimoutlet.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

The Boys page

The Boys

theboys.store

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Rocked By Rockie page

Rocked By Rockie

rockedbyrockie.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Royal NY page

Royal NY

royal-ny.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Hat Heaven page

Hat Heaven

hatheaven.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Vimost Shop page

Vimost Shop

vimostshop.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Prestige Collections page

Prestige Collections

prestigecollection.store

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Versatile Boutique page

Versatile Boutique

versatileboutique.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

GMABCD VIP SHOP page

GMABCD VIP SHOP

gmvips.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Fisherman's Marine & Outdoor page

Fisherman's Marine & Outdoor

fishermans-marine.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Willy's Corner page

Willy's Corner

willyshop.store

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

TKD Athletic Apparel page

TKD Athletic Apparel

cb5812.myshopify.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Cozy O Designs page

Cozy O Designs

cozyodesigns.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Thrive & Shine page

Thrive & Shine

thriveandshine.fit

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Full Circle Clothing 2020 page

Full Circle Clothing 2020

fullcircleclothingstore.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Broadway Merchandise Shop by Creative Goods page

Broadway Merchandise Shop by Creative Goods

broadwaymerchandiseshop.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Tracksmith page

Tracksmith

tracksmith.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

VIRTUALLEE page

VIRTUALLEE

virtuallee.store

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.

Taylor Stitch page

Taylor Stitch

taylorstitch.com

Apparel

Critical issues identified

Significant conversion barriers found. Request the teardown for details.