birddogs

Apparel

birddogs.com

birddogs page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

birddogs' Sunrise Crew page has a strong foundation: excellent review volume (6,727 ratings visible near the title), clean variant UX with size/inseam/liner options, and solid multi-image merchandising. The brand's strongest dimension is clarity of product information above the fold. The single most critical gap is mobile performance — a PSI score of 25 and a 12.1-second LCP means the majority of cold mobile visitors are bouncing before they ever see the product, undermining every other conversion optimization on the page.

Top Finding

The 'Add to Cart' button is visible on mobile but is NOT sticky — it appears inline between the variant selectors and the trust icons, and disappears on scroll. There is no persistent sticky CTA bar observed on mobile scroll.

purchase friction · high

+11 more findings in the full teardown

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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.