Stio
Apparelstio.com
Average
out of 100
Stio's Women's OPR Short page has a solid content foundation — clear product naming, price, and a 359-review social proof signal above the fold — but is undermined by two compounding conversion killers: a catastrophic 27-second mobile LCP that loses visitors before the page loads, and a full-screen email modal that fires on cold load and buries the Add to Cart button. Social proof is the page's strongest dimension, while mobile performance (PSI 39) and purchase friction (no sticky CTA, no guarantee near the buy button, modal blocking the fold) are the most critical gaps to close.
Top Finding
A full-screen email-capture modal ('Join our community and take 15% off your first order') fires on cold load on both mobile and desktop, covering the Add to Cart button and product imagery before the visitor has seen the page. This is a real friction event for every first-time visitor.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.