Mott & Bow
Apparelmottandbow.com
Average
out of 100
Mott & Bow's Driggs Tee page has strong bones — clear product naming, visible pricing, a well-structured multi-pack upsell, and 1,689 reviews near the title — but a catastrophic PSI score of 25/100 (LCP 17.6s) means most cold mobile visitors never see any of it. Social proof and press credibility (Business Insider) are present but buried far below the fold where they do little conversion work. The single most critical gap is mobile page speed, which undermines every other investment the brand has made in this page.
Top Finding
PSI mobile score is 25/100 with LCP of 17.6s, FCP of 4.5s, and TBT of 7,730ms. A first-time mobile visitor waits over 17 seconds before the largest content element loads — this is a critical abandonment driver for a cold-traffic apparel page.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.