Gymshark
Apparelgymshark.com
Average
out of 100
Gymshark's Pumper Pants page has strong structural bones — sticky CTA, clear variant selection, BNPL options, and a solid image gallery on desktop — but is critically undermined by a 26/100 PSI mobile score that delivers an LCP of 21 seconds to cold visitors. Social proof is surface-level with no photo reviews or press mentions, and the page lacks any value proposition copy beyond the product name. The brand's strongest dimension is purchase friction mechanics (sticky button, BNPL, shipping threshold), but the mobile performance score is a conversion emergency that needs to be addressed before any other optimization.
Top Finding
PSI mobile score is 26/100 with LCP of 21.1s and FCP of 10.1s — a cold first-time mobile visitor waits over 10 seconds before seeing any content. TBT of 2,380ms means the page is heavily blocked during load. This is a critical conversion killer for a high-traffic apparel brand.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.