Beauty of Joseon
Beautybeautyofjoseon.com
Average
out of 100
Beauty of Joseon's Dayscreen Moisturizer page has a clean, well-structured layout with solid above-the-fold clarity — product name, price, and a short value prop are all immediately visible on mobile. The page's strongest dimension is clarity, with a readable product hierarchy and a functional cross-sell section. The single most critical gap is mobile performance: a 23.8-second LCP and PSI score of 52 means the majority of cold mobile visitors will bounce before the page loads, and the absence of shipping/return guarantees near the CTA and thin social proof (57 reviews, no photo UGC, no press bar) further suppress conversion.
Top Finding
The 'ADD TO CART' button is visible above the fold on mobile and appears sticky on scroll based on the layout, which is positive. However, there is no free shipping threshold, delivery estimate, or return/money-back guarantee shown near the CTA — these trust signals are absent from the purchase zone entirely.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.