ever-eden.com

Average
out of 100
Evereden's Baby Moisturizing Lotion page has strong clarity fundamentals — product name, price, sub-headline, and shipping terms are all well-positioned above the fold — making Clarity its strongest dimension. However, the page is critically undermined by two issues: social proof (200 reviews at 4.63 stars) is buried far below the fold with no star rating near the title, and a PSI mobile score of 28 means most cold mobile visitors will bounce before the page even loads. Fixing the review placement and mobile performance alone would materially lift conversion.
The overall rating '4.63 / 5 from 200 reviews' appears only far below the fold — well past the ingredients table, bundle offer, and multiple accordion sections. There is no star rating or review count displayed near the product title above the fold on mobile or desktop. This buries the strongest trust signal on the page.
social proof · critical
+8 more findings in the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.