SACHEU
Beautysacheu.com
Average
out of 100
SACHEU's Lip Liner Stay-N page has genuinely strong visual merchandising — a deep image gallery, UGC video content, and clear shade variant display that are well above average for the beauty category. However, the page is critically undermined by a non-sticky mobile CTA that disappears on scroll, a near-total absence of trust signals (no press mentions, no photo reviews near the fold), and a PSI mobile score of 42 that means cold visitors wait over 11 seconds for the page to load. The single most critical gap is the missing sticky add-to-cart on mobile, which removes the purchase path for any visitor who engages with the page content.
Top Finding
The 'ADD $14' CTA button is large and dark on mobile, but it is NOT sticky — it appears mid-page and disappears on scroll. There is no persistent sticky add-to-cart bar visible at the bottom of the mobile screenshot as the user scrolls into the 'HOW TO USE' section.
purchase friction · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.