Fenty Beauty by Rihanna
Beautyfentybeauty.com
Average
out of 100
Fenty Beauty's Gloss Bomb Stix page has strong brand fundamentals — clear product naming, visible pricing, 1,048 reviews with star rating near the fold, and a cross-sell module — but is critically undermined by a 26/100 mobile PSI score that makes the page nearly unusable on cold load. Social proof is the page's relative strength in structure, but lacks photo reviews and press validation to close the trust gap. The single most critical gap is mobile performance: an LCP of 13.5 seconds will cause the majority of cold mobile visitors to bounce before they ever see the product.
Top Finding
Desktop triggers a full-screen email capture modal ('UNLOCK 15% OFF YOUR NEXT $35+ ORDER') on cold load — this is a real friction event for first-time visitors and obscures the Add to Bag CTA and product imagery entirely until dismissed.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.