Allies of Skin

Beauty

alliesofskin.com

Allies of Skin page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

Allies of Skin has a well-structured product page with strong fundamentals — a specific efficacy claim, 1,037+ reviews near the fold, a subscription toggle, and named press awards — but two critical technical and UX failures are suppressing conversion. The PSI mobile score of 22/100 (LCP 13.0s) means most cold mobile visitors never fully load the page, and the immediate full-screen email modal blocks the Add to Cart button at the exact moment of purchase intent. Fixing site speed and modal timing would unlock the page's genuine conversion potential.

Top Finding

PSI mobile score of 22/100 is critical — LCP of 13.0s, TBT of 1,370ms, and CLS of 0.248 mean the page is extremely slow to load and visually unstable on cold mobile visits. This alone will kill conversion before a customer even sees the product.

mobile performance · critical

+9 more findings in the full teardown

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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.