Micro Ingredients
Beautymicroingredients.com
Underperforming
out of 100
Micro Ingredients' Oregano Oil page has a functional purchase flow with a well-executed Subscribe & Save toggle, clear pricing, and a visible star rating near the fold — making Purchase Friction its relative strongest dimension. However, the page is critically undermined by a 37/100 PSI mobile score with a 19.9-second LCP that will cause most cold mobile visitors to bounce before seeing any content. The single most critical gap is the absence of a sticky ATC button combined with catastrophic mobile load performance, which together mean the page is losing conversions at both the awareness and intent stages.
Top Finding
The 'ADD TO CART' button is visible on mobile but is not sticky — it does not persist on scroll. The mobile bottom navigation bar (Home, Cart, Products) is sticky, but the ATC button itself disappears as the user scrolls down through the subscription options and legal copy. A sticky ATC bar is absent.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.