Act+Acre

PSI mobile score is 28/100 — LCP of 14.3s and TBT of 1,470ms indicate severe render-blocking and image optimization failures. A cold first-time visitor on mobile waits over 14 seconds to see the hero image load, which will cause significant bounce before the page is even readable.

mobile performance · critical

The 'Add to Bag | $125 $87.50' CTA button is visible on mobile but does not appear to be sticky on scroll — it sits in a fixed position within the product form and is not anchored to the bottom of the viewport. A user scrolling through the Day 30/60/90 milestones or the 'Why You Need This' section loses access to the CTA without scrolling back up. The subscribe/save toggle and one-time purchase options are clearly laid out with pricing, delivery cadence options (3/4/5 months), and benefit checkmarks (free shipping, no commitment), which reduces subscription anxiety well.

purchase friction · high

Desktop thumbnail strip shows 9+ images including before/after lifestyle shots, ingredient close-ups, and application imagery — strong image count. However, on mobile the hero is a flat white-background product shot of three bottles; lifestyle and before/after imagery is buried below the fold in the 'Real User Results' section. No video content is visible anywhere on the page.

visual merch · high

No video is present on the page — no autoplay loop, no embedded tutorial, no UGC video. For a $125 hair treatment targeting thinning, a 15–30 second application or results video would significantly increase conversion confidence.

visual merch · high

The target customer (people experiencing hair thinning) is clearly implied by the headline copy and the Day 30/60/90 milestone timeline. However, there is no explicit hero headline beyond the product name — the value prop lives in body copy below the product title rather than as a dominant headline statement.

clarity · medium

'30 Day Guarantee + Easy Returns' is shown directly below the CTA button on mobile — good placement. Free shipping is listed as a benefit within the Subscribe & Save module. However, no specific delivery estimate (e.g., 'Ships in 2–3 business days') is shown on the product page, only the subscription delivery cadence.

purchase friction · medium

Before/after photo results appear in the 'Real User Results' section below the fold on mobile, but these are brand-produced imagery rather than verified customer photo reviews. No customer-submitted photo reviews are visible on the page — the review section itself is not shown in the screenshots, so photo review UGC cannot be confirmed as present near the purchase zone.

social proof · medium

Product name 'Stem Cell Scalp Serum - 3 Pack' and price ($87.50 subscribe / $125.00 one-time) are both visible above the fold on mobile without scrolling. The sub-headline 'A 3-month supply of our best-selling, lightweight treatment for hair thinning— thicker, fuller-looking hair in 90 days.' functions as a strong value proposition with a specific outcome and timeframe.

clarity · low

Star rating (4.5 stars) and review count (1,397 Reviews) are visible immediately below the product title on both mobile and desktop — strong placement near the fold. Two named press badges are visible in the hero image: National Psoriasis Foundation 'Recognized' seal and InStyle Readers' Choice Beauty Awards 2025. These are specific, credible trust signals.

social proof · low