Tatcha
Beautytatcha.com
Average
out of 100
Tatcha's Dewy Skin Cream page has strong structural bones — clear product naming, price, subscription toggle, shipping clarity, and a large review base — but is critically undermined by a 21/100 mobile PSI score that makes the page nearly unusable for cold mobile visitors. The brand's strongest dimension is Clarity, with product name, price, and variant options all visible above the fold. The single most critical gap is mobile performance: a 17-second LCP combined with a mobile review rendering bug that hides 5,928 reviews means first-time visitors see a slow, untrustworthy page at the exact moment they need to be convinced to spend $74.
Top Finding
PSI mobile score is 21/100. LCP of 17.0s and FCP of 5.5s are catastrophic for a cold mobile visitor — the hero image and product name take over 17 seconds to fully render. TBT of 1,810ms means the page is essentially unresponsive for nearly 2 seconds after load. CLS of 0.166 causes visible layout shift, likely jarring on first view.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.