MERIT Beauty
Beautymeritbeauty.com
Average
out of 100
MERIT Beauty's Flush Balm page has strong bones — clear product naming, price-in-CTA, a compelling value proposition, free shipping callout, and a bundle upsell — but two critical issues are dragging down conversion: a mobile review widget rendering '0 Reviews' that destroys trust for the brand's largest traffic channel, and a 26.2-second LCP that ensures a meaningful portion of cold visitors never see the page at all. The brand's strongest dimension is Clarity, where the product identity and shade selection UX are well-executed; the single most critical gap is the broken mobile social proof display, which turns 6,966 hard-earned reviews invisible at the moment of purchase consideration.
Top Finding
On mobile, the star rating shows '0 Reviews' with empty stars — the 6,966 reviews and 4.5-star rating visible on desktop do not render correctly on mobile. This is a critical trust gap: a cold mobile visitor sees zero social proof near the product title.
social proof · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.