Beekman 1802
Beautybeekman1802.com
Average
out of 100
Beekman 1802's Milk Shake Toner page has solid bones — 1,249 reviews, a clear subscription offer, variant selection, and a benefit checklist — but a PSI mobile score of 27 means most cold mobile visitors will abandon before the page loads. Social proof is the page's strongest dimension in terms of volume, but the absence of a sticky mobile CTA and the catastrophic load performance are the two gaps most directly suppressing conversion.
Top Finding
PSI mobile score is 27/100. LCP of 24.4s and FCP of 6.3s are catastrophic for cold mobile visitors — the page is effectively blank for over 6 seconds. TBT of 2,190ms means the main thread is heavily blocked, making the page feel unresponsive even after it loads.
mobile performance · critical
+7 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.