ILIA Beauty
Beautyiliabeauty.com
Average
out of 100
ILIA Beauty's Super Serum Skin Tint page has genuinely strong social proof infrastructure — 15,465 reviews with star rating above the fold, named press badges, and a robust UGC video section — and a well-structured purchase module with subscribe/save and bundle options. However, a catastrophic mobile performance score of 28/100 (LCP 15.5s) means most cold mobile visitors never see any of this before bouncing. The single most critical gap is page speed: no amount of conversion optimization on the page itself will matter if the page doesn't load.
Top Finding
PSI mobile score is 28/100 — LCP of 15.5s and FCP of 6.1s mean a cold first-time visitor on mobile waits over 6 seconds to see any content and over 15 seconds for the main image to load. TBT of 2,030ms indicates heavy main-thread blocking. This is a critical conversion killer for a beauty brand where first impression is everything.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.