Westman Atelier
Beautywestman-atelier.com
Average
out of 100
Westman Atelier's Hydrobalm Tinted Lipstick page has strong bones — clean visual merchandising with diverse on-model imagery, a solid UGC section, and a Subscribe & Save option — but it is critically undermined by three compounding failures on mobile: a PSI score of 26 with a nearly 50-second LCP, a broken review widget that renders 0 stars instead of 343, and a primary CTA locked to 'JOIN WAITLIST' for an out-of-stock shade with no purchase path. Visual merchandising is the brand's strongest dimension, but the mobile performance crisis means most cold visitors will never see it.
Top Finding
PSI mobile score is 26/100 with an LCP of 49.6s and TBT of 2,510ms — catastrophically slow cold load. A first-time mobile visitor waits nearly 50 seconds for the largest content element to paint. This alone will kill conversion before the page is even seen.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.