Native
Beautynativecos.com
Average
out of 100
Native's Deodorant Stick page is a competent mid-tier execution with genuine strengths — 5,924 reviews prominently placed, a well-designed Subscribe & Save toggle, and a rich scent-picker with 12+ options. The brand's strongest dimension is Clarity, with a readable product name, scent, and value prop visible early. The single most critical gap is a catastrophic mobile performance score of 25/100 (LCP 10.9s), which means a large share of cold mobile visitors bounce before the page is usable — and the absence of a sticky CTA means those who do wait must scroll past the entire scent grid before they can buy.
Top Finding
The 'ADD TO CART $14.00' button is large and prominent on mobile, but it is NOT sticky — it appears only after scrolling past the full scent-picker grid (12+ scent options visible), meaning a first-time visitor must scroll significantly before the CTA is reachable. No persistent sticky CTA bar is observed on mobile.
purchase friction · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.