Julep Beauty
Beautyjulep.com
Average
out of 100
Julep's eyeliner page has a strong content foundation — 31 gallery images, 1,817 reviews with prominent placement, clear pricing, and solid trust signals like free shipping and 30-day returns — but it is critically undermined by a PSI mobile score of 6/100, which means most cold mobile visitors will never see any of it. Social proof is the page's strongest visible dimension, while mobile performance is the single most urgent gap threatening every other conversion element on the page.
Top Finding
PSI mobile score is 6/100 — catastrophic. LCP of 25.2s means most mobile visitors will abandon before the page finishes loading. CLS of 0.925 indicates severe layout shift, and TBT of 1,240ms signals a heavily blocked main thread. The 'Add To Bag' button is in the lower thumb zone on mobile, and body text is legible, earning partial UX credit, but the load experience is effectively broken.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.