MERIT Beauty
Beautymeritbeauty.com
Average
out of 100
MERIT Beauty's Flush Balm page is a well-structured, brand-confident product page with strong clarity fundamentals — product name, price, and nearly 7,000 reviews are all visible above the fold on mobile. The page's strongest dimension is clarity, anchored by clean hierarchy and a price-inclusive CTA. The two most critical gaps are a catastrophic mobile load time (LCP 27.9s, PSI 33) that will bleed cold traffic before the page even renders, and the absence of a sticky CTA on mobile combined with zero customer photo reviews — a significant missed opportunity for a color cosmetic brand with thousands of reviewers.
Top Finding
The 'ADD TO CART | $30' button is prominent on mobile but does not appear to be sticky on scroll — no persistent bottom bar is visible in the mobile screenshot. Once a user scrolls into the shade selector or 'The Shades' section, the CTA disappears from view.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.