The INKEY List
Beautytheinkeylist.com
Average
out of 100
The INKEY List's Exosome Glow Serum page has a solid content foundation — strong review volume (3,547 reviews), a clear value proposition ('clinically shown results in 14 days'), and decent image variety — but it is severely undermined by two compounding technical and UX failures: a catastrophic PSI mobile score of 31/100 (41-second LCP) that prevents most cold visitors from ever loading the page, and a stacked double-overlay (region selector + email capture) that creates immediate friction for those who do. The brand's strongest dimension is social proof, anchored by high review volume and press mentions, but the single most critical gap is mobile performance — no amount of on-page optimization matters if the page never loads.
Top Finding
Cold mobile visitors are hit with a stacked double-overlay: a region/currency selector ('WHERE ARE YOU SHOPPING?') fires first, and on desktop a separate full-screen email capture ('WOULD YOU LIKE 15% off YOUR FIRST ORDER?') also appears. Two sequential interstitials before a visitor can even evaluate the product create significant friction and delay purchase intent.
purchase friction · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.