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Category benchmark

Apparel brands, ranked.

457 apparel DTC product pages, scored from the outside. Median price $61, median AI-readiness 32/100. Ranked by ai-readiness.

#BrandAIReviewsPriceCatalogImgs
1Mindful And Co Kids USA1002$40 -34%648.8
2INSOMNIA VISUALS1003$55 -10%1206.3
3Unbound Merino10072$186 +205%16723.8
4Popilush10011$59 -3%250+28
5Gayo100488$47.8 -22%156.2
6Geode Swimwear1001$36 -41%1687.4
7rabbit10027$98 +61%24711.9
8Stio100360$99 +62%250+22.6
9Ananday10072$92 +51%235
10Branwyn100—$42 -31%1719.9
11Branwyn100—$42 -31%1719.9
12Branwyn100—$42 -31%1719.9
13FLAX100844$82.5 +35%1688.5
14Branwyn100—$42 -31%1719.9
15Branwyn100—$42 -31%1719.9
16YoungLA100————
17XX-XY Athletics1006$48 -21%1926.1
18Branwyn100—$42 -31%1719.9
19Branwyn100—$42 -31%1719.9
20RBX Active10043,068$19.99 -67%250+14.7
21L'AGENCE9519,681$345 +466%250+6
22Recharge Active Wear (R.A.W.)9414$57 -7%250+16.6
23Mixed Emotion941$1045 +1613%250+1.1
24EPIC92—$30 -51%433.8
25Filson92—$79 +30%250+4.1
26Mure + Grand92—$41 -33%250+3.3
27Hat Heaven92—$48.99 -20%250+3.7
28Tracksmith92————
29RIPNDIP92—$36 -41%250+4.8
30The Wild Collective92—$105.6 +73%250+3
31Broadway Merchandise Shop by Creative Goods92—$22.5 -63%250+1.5
32Zamage92—$25 -59%250+1
33Man Flow Yoga92—$58 -5%424
34Baseballism92—$56.56 -7%250+3.9
35Princess Playhomes92—$73 +20%250+7.2
36EMS (Eastern Mountain Sports)92—$44.99 -26%250+8
37VIRTUALLEE92—$80 +31%250+0.3
38DharmaCrafts92—$103 +69%250+7.5
39Swim and Sweat92—$59.99 -2%250+3.7
40New Era Cap92—$45.99 -25%250+6.9
41Janji92—$94 +54%10914.5
42Vimost Shop92—$57.99 -5%250+10.5
43REPRESENT92—$70 +15%250+6.8
44TFashion Mart92—$30.99 -49%250+5.4
45Work World92—$47.99 -21%250+5.5
46Girlfriend Collective92—$68 +11%1706.5
47Pink Lily92—$38 -38%250+4.8
48Bombas92————
49Vollebak92—$395 +548%18115.8
50Fisherman's Marine & Outdoor92—$11 -82%250+0.8
51ProTrendyz92—$28 -54%250+9
52Threadfellows92—$62.95 +3%250+5.8
53The Boys92—$35 -43%2316.7
54Purpose-Built / Home of the Trades92—$49.99 -18%250+2.8
55FB County92—$56 -8%14815.7
56Mind and Body Hub92—$37.41 -39%250+7.4
57CAUSE For Elegance92—$65 +7%632.3
58VeraVive92—$203 +233%250+8.3
59BYLT Basics92————
60White Fox Boutique USA92—$59.99 -2%250+5
61MESHKI US9245,113$119 +95%250+8.9
62Velvet by Graham & Spencer923,600$168 +175%250+7.9
63Mirevra920$59.06 -3%250+5.8
64Glamourous Grace929$177.33 +191%250+11
65PatPat92363$15.99 -74%250+11.4
66Fashion Brand Company92878$138 +126%250+4.1
67PinkBlush9231,413$43 -30%250+4.8
68Branwyn92—$42 -31%1719.9
69SOLAÍ THE LABEL921,993$64 +5%11813.6
70Yellow The Label92977$148 +143%250+9.6
71Branwyn92—$42 -31%1719.9
72VENROY US9212$150 +146%250+7.5
73Hale Bob922,101$298 +389%250+8.7
74Lanhtropy92622$195 +220%250+5.8
75Heirloom Art Co.92386$39.95 -35%250+4.3
76Favorite Daughter92512$188 +208%250+6.3
77Popilush EU9262———
78HOOOYI92—$21 -66%250+10.6
79Universal Standard9068$148 +143%250+5.4
80PANGAIA9059$99 +62%250+4.1
81TRAPSKI87—$85.18 +40%250+3.7
82Swift Wild86—$59.99 -2%250+11.5
83Nitretix86—$44 -28%2283.2
84XiCustom86—$29.8 -51%250+6.9
85Kestinywear86—$110 +80%1917.1
86Crumb Products (RCrumb.com)86—$116 +90%1111.1
87Veber Activewear86—$73 +20%404.4
88Actonplex86—$47.95 -21%250+6.1
89Slipins Swimwear86—$160 +162%934.2
90Humankind86749———
91Nati Boutique86812$79 +30%21310
92Charlotte Kellogg86829$225 +269%946
93Restock AR86—$188 +208%250+2.5
94Frank & Eileen8655,850$144 +136%250+4.3
95Tuckernuck84154,669$155 +154%250+4.8
96Chubbies Shorts82—$64.5 +6%250+5.5
97Cuts Clothing82—$77 +26%250+5.8
98BigHatStore82—$39 -36%250+2.4
99Buck Mason82————
100Disturbia8216,089$48 -21%250+6.1
101Cowkid Clothing Company822,298———
102Old South Apparel828,382———
103FARM Rio827,561$198 +225%250+3.9
104Curated Sense811$33.06 -46%250+12.7
105Royal NY80—$68 +11%250+2.4
106Marine Layer80—$108 +77%250+4.7
107PARKE80—$100 +64%250+4
10812th Tribe8012,095$74 +21%250+6.8
109Universal Standard7827,796$145 +138%250+5.4
110LEWKIN77—$48 -21%250+11.2
111Dank Meme Apparel762———
112Vianny's Boutique74—$25 -59%250+1.6
113Cozy O Designs74—$29 -52%250+1
114Molly Wu Fashion Collection74—$85 +39%602.1
115TKD Athletic Apparel74—$44 -28%1698
116Mott & Bow69—$134.38 +120%250+4.9
117Boston Proper69129,186$84 +38%250+3.7
118Culture Kings US32—$42 -31%250+6.4
119Dolls Kill32—$86 +41%250+5
120Versatile Boutique32—$29 -52%250+1.7
121GMABCD VIP SHOP32—$43 -30%12036.5
122Thegarcona32—$57 -7%250+8.8
123DailySale32—$44 -28%250+12
124Personal Hour32—$60 -2%1967.3
125Princess Polly USA32—$80 +31%250+7
126True Classic32—$69.99 +15%250+7.6
127SwimOutlet.com (Practyce Membership)32—$48 -21%250+4.4
128QOS (Alternative Intentions)32—$30 -51%250+3.4
129Ministry of Supply32—$150 +146%571
130Prestige Collections32—$131 +115%250+2
131Allbirds32—$65 +7%250+4.5
132Willy's Corner32—$70 +15%250+10.3
133The Normal Brand32—$83 +36%250+4.4
134Backroad District Apparel32—$21.97 -64%250+2.5
135Fashion Nova32————
136Chalk Line Apparel32—$87 +43%250+3.1
137Greatness Wins32—$98 +61%250+7
138Rocked By Rockie32—$20 -67%2466.5
139LRG Clothing32—$40 -34%250+4.5
140DoubleCrazy32—$80 +31%250+6.3
141365 Showroom32—$85 +39%250+13.4
142Imouri32—$29.5 -52%250+3.2
143jswstore32—$18.8 -69%5035.8
144Rainbow Shops32—$7.49 -88%250+4.6
145COMFORT32—$46 -25%250+9.9
146Taylor Stitch32—$131.6 +116%250+7.5
147Prettythang.com32—$35 -43%562.7
148Fresh Clean Threads32—$29 -52%250+4.7
149Blank House32—$16 -74%24212.8
150Paceline (selling Oars + Alps)32—$61 0%250+8.9
151Elite Family Solutions32—$22.62 -63%13712
152edikted32—$45 -26%250+4.9
153Onlinesportsmall32—$65 +7%250+1
154Active Dolls32—$92 +51%348.6
155FTL Performance32—$58 -5%1644.4
156Forward Fashions32—$40 -34%250+7.3
157Asket32————
158Walden32—$167 +174%668.1
159Full Circle Clothing 202032—$29 -52%1814.4
160Thrive & Shine32————
161Truman Boot Co.321,515———
162Commonwealth Running Co.321,781———
163Crazy-heifer Boutique3293———
164Minus33 Merino Wool Clothing324,145———
165EMILIA GEORGE®3211———
166Bellabu Bear325,443———
167Rockstar Original32—$42.15 -31%250+5.8
168Tracksmith32706———
169GQ Box32437———
170Cookies Clothing325,995———
171Wild Oak Boutique3251,349———
172Aiden & Oak323,539———
173Fanka329,861———
174Mebie Baby32438———
175PEARL UNLEASHED321$51.9 -15%250+8.2
176Kewlioo3240,834———
177Ash & Erie326,286———
178cqycn320$75 +23%250+7.7
179LSKD US327,548———
180VICI32218,267———
181Cottonways32265$59.95 -2%250+5.8
182dfold.shop3213———
183Little Locals Clothing Co.3210———
184Goth Cloth Co.321,134———
185Sparkle In Pink32130,521———
186Angel Curves321,328———
187Thursday Boot Company32152,586———
188Taylor Stitch3230,419———
189Champion324,541———
190JLUXLABEL328,379$80 +31%250+9.9
191Bramble & Hollow Co321$52.72 -14%6411.9
192SCULPT ME SHAPEWEAR327———
193Curveez321,050———
194Milk & Baby32164———
195GOOD AMERICAN3230,100———
196American Tall3240,462———
197ElleRebel32295———
198MODA COLOMBIANA, USA3225———
199Savage Tacticians3233,301———
200First Lite327,762———
201EVEREVE325,115$128 +110%250+4.6
202The Graphic Tee32197———
203DKNY323,156———
204Solidea U.S.32416———
205She's Waisted3226,317———
206l ♡ v a y320$24.99 -59%250+8
207Lola + The Boys3211,683———
208OVERTIME32—$49 -20%250+3.6
209True Classic32122,022———
210Rainbeau Curves3287———
211Marin Service Course329———
212Collars & Co.323,714———
213Darn Tough32140,536———
214Kindred Bravely3227,458———
215CompressionZ32968———
216Kenny Flowers3223,381$84 +38%250+5.5
217Obsessed with graphic tees321,551———
218Currently Running3293———
219MORI US32303———
220Merinos329,249———
221Nomad the Label US321,153$119 +95%1447.1
222Superfit Hero321,033———
223PEARL iZUMi3220,524———
224MARO32932———
225Draper James3223,250$639 +948%250+2.7
226Boody North America3230,529———
227The Natural Posture32414———
228Iron & Resin325,319———
229Combat Iron Apparel Co.3220,980———
230Ornot Online Store324,298———
231Leonisa United States325,735———
232Schaefer Outfitter328,080———
233MOCO Boutique323,589———
234MAAP USA32832———
235LiteBoots321,424———
236MILKBARN3234———
237mommy + me co.321———
238Stitchy Fish3226,286———
239Grunt Style, LLC32206,396———
240Kyte Baby32448,499———
241Buffbunny3245,750———
242SwimZip® UPF 50+ Sun Protective Swimwear & UV Zipper Rash Guards32548———
243RYZON32186———
244Little Popp Crew321,067———
245Raising Mama32567———
246WITTMORE3292———
247Ashley Stewart329,643———
248Ruti329,137———
249Kick Weight With Keisha321———
250Commando®323,845———
251Sozy326,999$84 +38%2255.2
252Harbor Town Harley-Davidson321,427———
253Tipsy Elves3215,680———
254CheapUndies3214,954———
255Mott & Bow3244———
256Avara323,227———
257Petticoat Lane3222———
258Snatched body322,665———
259Fontenelle Supply Co.3233———
260RHOBACK3229,734———
261Skeleton Goods32414———
262Americana Pipedream Apparel3211,041———
263Meindl USA322,371———
264IMPACKT ✘32704———
265SILCA3212,501———
266Creepers Socks324,151———
267Travellty3214———
268KETL Mtn. Apparel3213,909———
269Me Time Wear and Care320———
270Sweat Shaper325,888———
271Magnolia Boutique323,482———
272Faithful Fruitions320$40.93 -33%250+10.4
273Maamgic323,085———
274Ashe Couture, Inc3220———
275Little Joy Co.32624———
276United By Blue3221,962———
277Etta & East32446———
278Luxuryurbanwear320———
279SofiaMila3220———
280Baby Riddle32225———
281BDY by The Faja Doctor32209———
282Marine Layer322,965———
283CEP Running324,087———
284Steel City329,300———
285American Farm Company3215,222———
286Kelso & Company32757———
287Worn Wild32208———
288Elastique Athletics32494———
289ORIGIN3221,314———
290Chubbies Shorts3250,573———
291Emerson and Friends321,900———
292Caden Lane32104,345———
293Skull and Bones323,114———
294Feelingirl323,991———
295KIAVAclothing327,197———
296ROVE3224$149 +144%746.5
297Cinq à Sept321,713———
298ILUS LABEL324,229———
299Doletics32181———
300The Elegant Relic3217———
301Kings Homestead3211———
302Hale House Boutique32460———
303Polished Prints32532———
304ROYAL IMAGE321———
305AFTCO3213,178———
306SwapWear®32355———
307BloqUV32715———
308Lily and Lincoln3210———
309Femina Sol320———
310The Uptown Baby3244———
311Boardroom Socks321,928———
312American Trench32571———
313Cali Curves Colombian Fajas32691———
314Ptula322,738———
315Southern Tide329,945———
316Platinum Sun32377———
317OKS GEAR32494———
318Yummie32375———
319BUYCADE32—$102.59 +68%250+7.7
320Underoutfit3279,834———
321Brentwood Home32—$107 +75%474.9
322Coral & Lace Boutique3214———
323GameGuard322,983———
324Absolute Support3233———
325ZERO FOXTROT3233,481———
326Sweet P Baby Co.32519———
327Zensah3210,912———
328LeMuse3224$137 +125%709.9
329Shapellx322,713———
330ROOLEE329,925———
331Bearbottom Clothing3238,711———
332Carbon38327,674———
333wool&3213,501———
334Shop Karma Tees32873———
335Volunteer Traditions32322———
336CAKES body3219,874———
337Sexyskinz Shapewear Fajas3233———
338RUDIS3213,400———
339HOWLER BROTHERS324,804———
340LNDR US324,319———
341Peppermayo US3219,164$83 +36%250+6.8
342Zumbamboo32815———
343Los Angeles Apparel3225,546———
344Shop Madison Square Garden32370———
345Tombolo Company328,016———
346Born Primitive3287,453———
347Splendid3213,237$98 +61%250+7.1
348forever french baby32752———
349LITTLE RAD THINGS321,000———
350Outerknown3217,823———
351Floral Cow Flower Farm320$44.99 -26%250+9.2
352Southern Marsh Collection322,069———
353Delilah's Maternity328———
354Voler325,709———
355Little Sleepies32121,111———
356Tucann328,507———
357Grey Bandit328,194———
358No Hard Feelings Apparel / Shan's Stylish Accessories32—$35 -43%994.3
359Shop Little Cousins32154———
360Lorenzo Uomo323,154———
361TYR US322,335———
362Woolx3289,234———
363GoBros.com325,750———
364WOLACO323,312———
365SET ACTIVE25—$68 +11%250+3.8
366Different Strokes Swim Shop25—$50 -18%250+2.5
367Varohomme25568———
368MCE Creations25740———
369Comme Si2553———
370BodyShapeBB250———
371Magical Little Babes251,156———
372Janes - Family Shop2529———
373Body Curvy™250———
374Hippomlshirt Store254———
375Sambellaboutique LLC2556———
376Outdoor Voices22—$48 -21%250+4.4
377Vuori22————
378Drake Waterfowl22—$34.99 -43%250+4.7
379Tentree22—$68 +11%250+3.8
380birddogs22—$98 +61%1724.9
381Muley Freak222,713———
382Mint Pineapple Boutique22359———
383The Marena Group, LLC222,925———
384Onecompress2231,676———
385Noel Asmar Uniforms221,261———
386Junees2268———
387AYBL USA229,230———
388Kanu Surf2257———
389Rounderbum LLC22636———
390DOPESKILL229,405———
391Feetures2218,687———
392Walker Rose Boutique222,922———
393Camel City Mill2210,298———
394Mindy Mae's Market2214,513———
395Love in Faith22339,613———
396ORTTU225,833———
397Boden US225,033$99 +62%250+5.6
398Badlands2221,523———
399Beyond Yoga225,986———
400Everlane2211,878$108 +77%250+4.8
401AKIRA2274,550———
402böhme2251,381———
403Black Market Outlets220———
404For Your Legs2213,697———
405Lane 2012263,199———
406Sculpt Touch Official228,660———
407mnml2243,985———
408Rosy's Shapers2276———
409Rago Shapewear22290———
410Wigwam Socks22206———
411Down To A Tee220———
412Freckled Poppy2215,100———
413OrchidEight22951———
414Blundstone USA22393———
415HYPEDEPT227,476———
416Addison Bay®222,352———
417Knix224,152———
418Aftercolor224,136———
419Cecil & Lou22667———
420Strictly Wild2211,150———
421Artful Home225,414———
422Renegade Running22139———
423Mack Weldon2259,952———
424Kut from the Kloth2219,353———
425Giordana Cycling222,722———
426Skre Gear224,205———
427Psycho Bunny17—$70 +15%250+5.4
428Alphalete Athletics1717,514———
429Gymshark US15—$30.4 -50%250+5.7
430Gymshark15—$30.4 -50%250+5.7
431Miraclesuit15—$148 +143%250+6
432Fair Harbor15—$88 +44%250+6.2
433Baby Moon151———
434Honeylove1510,524———
435Three Bird Nest1524,661$62 +2%250+3.1
436SHOWPO US152,863$109.95 +80%250+5.8
437Shaka Wear152,880———
438Huckberry (Flint and Tinder)15————
439Legendary Tees1573———
440Rylee + Cru159,516———
441Autumn Moon Kids Clothing15181———
442Sntchx15255———
443Velvet Hour150———
444Linen & Waves155———
445Little Britches Children's Boutique15313———
446Spanx1543,182———
447Supacore15117———
448BINGS152———
449DANISH ENDURANCE151,847———
450surfsideco15163———
451Vanguard Men150———
452Anelia Co.15859———
453Ron Dorff151,533———
454Black clothing specialty store150———
455Tecovas1513,372———
456Fair Harbor1558,916———
457Colombiana06,420———

Named brands link to a full teardown. AI = AI-readiness (0-100). Price shown vs category median. Data scored from public product pages.

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