Category benchmark

Jewelry brands, ranked.

370 jewelry DTC product pages, scored from the outside. Median price $85, median AI-readiness 74/100. Ranked by ai-readiness.

AI-readiness Reviews Catalog size Images/product Price

#	Brand	AI	Reviews	Price	Catalog	Imgs
1	StarlandUS	100	32	$2299 +2605%	250+	4.3
2	Rinfit	100	51	$51 -40%	114	15
3	PAVOI	100	7	$16.95 -80%	250+	15
4	Dreamland Jewelry	100	161	$49.3 -42%	250+	3.8
5	FIRSTBERRY	100	500	$220 +159%	72	7.5
6	Local Eclectic	100	—	$185 +118%	250+	6.5
7	Artizan Joyeria	100	—	$89 +5%	250+	7.9
8	Monday Monarch	100	503	$80 -6%	149	7.3
9	Jackson Hole Jewelry Company	100	79	$35250 +41371%	250+	1.8
10	Steven Singer Jewelers	100	178	$928 +992%	250+	2.3
11	Happy Jewelers	100	69	$3300 +3782%	250+	2
12	Barzel Jewelry	100	56	$33.42 -61%	250+	6.7
13	Lisa Leonard Designs	100	286	$328.72 +287%	250+	6.8
14	Ferkos Fine Jewelry	100	42	$725 +753%	250+	6.5
15	Caitlyn Minimalist	100	38	$57 -33%	250+	5.5
16	MIRU	100	20,541	$110 +29%	201	6.1
17	Grayling	100	3,055	$82 -4%	250+	15.6
18	Aurate New York	100	6	$425 +400%	250+	10.6
19	Mejuri	95	6	$188 +121%	250+	8.4
20	Astrid & Miyu	95	—	$48 -44%	250+	4.4
21	Ashlen	95	1,267	$19.99 -76%	250+	5.7
22	Esilverpr.com	94	4	$57 -33%	250+	3
23	Wild Junkie Boutique	94	7	$58 -32%	250+	3.3
24	Veinci	94	308	$53 -38%	250+	10.4
25	Black Diamonds New York	94	2	$256 +201%	250+	5.9
26	Bellaforma Jewelry	94	7,100	$54 -36%	131	5.8
27	With Clarity	94	1	$2258 +2556%	250+	2.5
28	Charleston Alexander Diamond Importers	92	—	$4190 +4829%	250+	2.2
29	G&H Jewelers & Gemologists	92	—	$1284.56 +1411%	250+	26.5
30	Simple & Dainty	92	—	$95 +12%	250+	10.8
31	Consider the Wldflwrs (CTWF)	92	—	$2250 +2547%	250+	2.1
32	Virella	92	—	$53 -38%	67	9
33	Aquamarise	92	—	$472 +455%	250+	3.8
34	Pancharmbracelets	92	—	$89 +5%	250+	2.7
35	Gem Stone King	92	—	$489.99 +476%	250+	8
36	DORADO	92	—	$49 -42%	250+	7.1
37	EPI Jewelry	92	—	$393 +362%	250+	10.8
38	Brook & York	92	—	$89 +5%	250+	9.5
39	KoKo's Designs	92	—	$2591 +2948%	250+	1.1
40	Amy Waltz Designs	92	—	$128 +51%	250+	7.5
41	Gelin Diamond	92	—	$177 +108%	250+	6.6
42	Darby Diamonds LLC	92	—	$1180 +1288%	250+	6.8
43	Metal Masters Co.	92	—	$66 -22%	250+	4.1
44	Prairie Sky Jewelry Co	92	—	$225 +165%	250+	4.2
45	Pura Vida Bracelets	92	—	$14 -84%	250+	8.6
46	Modern Gents	92	—	$90 +6%	250+	7.1
47	Sami Jewels	92	—	$70 -18%	250+	10.6
48	Bliss Diamond & Jewelry Company	92	—	$1527 +1696%	250+	5
49	AntlerRings.com	92	—	$201 +136%	250+	4.8
50	Rondels Jewelry	92	—	$2963 +3386%	250+	2.2
51	MiaDonna	92	—	$1142.19 +1244%	250+	1
52	Stella & Dot	92	—	$59.99 -29%	248	3.6
53	River Raine	92	—	$56 -34%	87	5
54	Aureus Boutique	92	—	$131 +54%	250+	4
55	The Pebble Palace	92	—	$29.45 -65%	250+	5.7
56	Silver Depot	92	—	$23.65 -72%	250+	1
57	Maui Divers Jewelry	92	—	$1738 +1945%	250+	4.8
58	Kaylah Diamonds & Jewelry	92	—	$80 -6%	250+	1
59	FASHIONPHILE	92	—	$1295 +1424%	250+	9.2
60	FOREVERINGS	92	—	$217 +155%	250+	4.9
61	QALO	92	—	$22.72 -73%	250+	6.5
62	ShyGems	92	—	$478 +462%	250+	15
63	Boho Magic Jewelry	92	—	$93.95 +11%	250+	10.4
64	Brighton	92	—	$118 +39%	250+	5
65	D.LOUISE Jewelry	92	—	$87 +2%	250+	5.2
66	BRACHA	92	—	$52 -39%	250+	2.2
67	TN Rings	92	—	$1788 +2004%	250+	8.5
68	Nikki Smith Designs	92	—	$55 -35%	250+	2.4
69	Vacier US	92	—	$31 -64%	76	5.8
70	Joyeria Jasil	92	—	$301 +254%	250+	3.5
71	Ladyfine	92	23	$60 -29%	100	5
72	Rowan, Inc.	92	2,707	$48 -44%	250+	3.5
73	Martha Gene	92	119	$36 -58%	250+	3.7
74	Tilo Jewelry®	92	895	$119.99 +41%	250+	5.7
75	Blessed Be Magick	92	3,227	$76 -11%	149	8.6
76	Shop Angelina	92	16	$21.99 -74%	250+	2.8
77	Halie & Co.	92	194	$78 -8%	197	2.8
78	Personal Fears	92	2,239	$49.99 -41%	195	4.5
79	Amy & Annette	92	—	$102 +20%	250+	4.5
80	Yearly Co.	92	2,578	$1400 +1547%	250+	2.9
81	Alexandra Marks Jewelry	92	50	$356 +319%	250+	5.2
82	Nickel & Suede	92	906	$29 -66%	250+	2.8
83	Hope Rings	92	32,470	$39.99 -53%	250+	3.4
84	Pierced Co	92	11,230	$24 -72%	250+	2.9
85	EF Collection®	92	724	$1395 +1541%	250+	4.8
86	27 West	92	16	$32.25 -62%	250+	3.5
87	BaubleBar	92	—	$48 -44%	250+	11.6
88	Market Square Jewelers	92	—	$1945 +2188%	250+	5.3
89	Nashelle	92	29	$650 +665%	250+	2.6
90	Pip Pop Post	92	2,441	$24 -72%	250+	4.3
91	Tiny Tags	92	1,890	$135 +59%	250+	8
92	Moonglow Jewelry	92	3,264	$55 -35%	91	4.1
93	JT Trading Post	92	127	$36 -58%	250+	2.2
94	Lovisa United States	92	1,728	$22.99 -73%	250+	3.6
95	JENNY BIRD US	92	10,071	$158 +86%	250+	3.9
96	Bijoux De Mimi	92	382	$46 -46%	250+	4.9
97	Awe Inspired	92	11,404	$235 +176%	250+	7.2
98	Poet and the Bench	92	1	$282 +232%	250+	2.9
99	Hoops By Hand	92	77	$18 -79%	250+	10.1
100	TraxNYC	92	—	$10968 +12804%	250+	4.9
101	Jennifer Fisher	92	540	$950 +1018%	250+	5.2
102	Stay Golden HI Jewelry	92	—	$28 -67%	172	6.3
103	Electric Picks Jewelry	92	—	$128 +51%	250+	3.5
104	OOTDY	92	2,477	$98 +15%	250+	5
105	EasyOptionXY	92	—	$66 -22%	250+	5.7
106	PinkTag	92	453	$28 -67%	250+	2.9
107	SpurWest	92	340	$64 -25%	105	7.7
108	LINKED Permanent Jewelry Training & Supplies	92	512	$9.97 -88%	250+	3
109	Buck Palmer	92	953	$375 +341%	221	5.6
110	Simply Whispers	92	518	$22 -74%	250+	4.1
111	Luna Norte	92	186	$32 -62%	249	3.6
112	Mill Rock East	92	1,890	$74 -13%	250+	3.4
113	Royal Signet	92	413	$279.9 +229%	4	20.5
114	Melinda Maria Jewelry	92	101,237	$95 +12%	250+	5.2
115	Flaire & Co.	92	—	$24.71 -71%	250+	5.6
116	LLUME Jewelry	92	1,943	$80 -6%	190	6.6
117	SUZY LEVIAN NEW YORK	92	—	$891 +948%	250+	2.2
118	Stiletto Equipment	92	0	$95 +12%	124	5
119	The Catalyst Mercantile	92	435	$39.5 -54%	250+	3.2
120	Everlinx	92	425	$16.99 -80%	250+	2.9
121	RG	92	47	$750 +782%	250+	8
122	West Coast Catholic	92	3,991	$47.99 -44%	73	7.8
123	Jewelvers	92	603	$29 -66%	250+	6.8
124	HAVERHILL	90	1	$2325 +2635%	250+	7.9
125	Pepetools	90	634	$79 -7%	247	4.8
126	JooJewel	86	—	$474 +458%	250+	6.8
127	Andersen Mercantile	86	—	$66 -22%	250+	0.9
128	JTG Jewelry	86	—	$107 +26%	250+	3.6
129	ByLolita	86	—	$67 -21%	250+	1.9
130	T.Skies Jewelry	86	—	$219 +158%	241	6.3
131	Avaria	86	—	$76 -11%	250+	8
132	Tines Ranch Co Jewellery	86	—	$1527 +1696%	250+	5
133	FGEM RING	86	—	$493 +480%	250+	6.4
134	Mosdiam	86	—	$303.98 +258%	114	7.5
135	428 Metal	86	—	$218 +156%	30	3.8
136	Michellia Fine Jewelry	86	—	$2674 +3046%	250+	17.1
137	The Ring Pal	86	—	$1888 +2121%	250+	13.7
138	Valley Rose	86	—	$1326 +1460%	250+	1.1
139	Sis Kiss	86	—	$36 -58%	250+	3.9
140	Bella's Yard	86	14,582	$26.95 -68%	250+	4.5
141	Studebaker Metals	86	1,911	$98 +15%	180	4.7
142	WILLWORK JEWELRY	86	—	$425 +400%	250+	5.9
143	Agapantha	86	28	$45 -47%	250+	3.6
144	taudrey	86	136	$64 -25%	250+	3.8
145	AMARE WEAR	86	26	$198 +133%	250+	2.3
146	Desert Darlings Silver	86	33	$19 -78%	120	4.9
147	Gllow	86	10	$10 -88%	250+	10.9
148	Designs by KNR	86	—	$1307 +1438%	250+	6.8
149	Zumra Jewels	86	572	$49.99 -41%	198	8.1
150	Jazzie Rose Collection	86	13	$10 -88%	250+	1.5
151	Fran & Co. Jewelry Inc.	86	9,252	$319.99 +276%	250+	5.3
152	Salty Jewelry Co.	86	136	$50 -41%	250+	2.2
153	RESTIVO JEWELERS	86	182	$90 +6%	250+	3.7
154	While Odin Sleeps	86	3,176	$40 -53%	198	3.7
155	BOHINDI	86	4	$39 -54%	149	2.5
156	333 Beverly Hills	86	472	—	—	—
157	TheLittleRefinery	86	1	$42 -51%	85	4.7
158	Cuffed by Nano LLC	86	1,963	$57.6 -32%	250+	3.2
159	LEE.BA.TROY STUDIO	86	19	$75 -12%	57	5.6
160	Bling Jewelry	85	—	$39 -54%	250+	4.9
161	Elegatto	85	5,280	$39 -54%	202	4.3
162	Daily Stoic Store	85	138	$39 -54%	79	3.8
163	Inspiranza Designs	83	277	$70.99 -16%	250+	5.3
164	Uncommon James	82	—	$68 -20%	250+	6
165	Goodman's Antiques & Estate Jewelry	82	—	$175 +106%	250+	8.1
166	Navettefine Jewelry	81	—	$1613 +1798%	250+	6.4
167	Locked	81	14	$29.99 -65%	5	5.2
168	Rellery	80	2,318	$95 +12%	250+	8
169	Sunstone Permanent Jewelry	80	103	$119.18 +40%	167	5.2
170	Burdeen's Jewelry	77	—	$5800 +6724%	250+	3.8
171	Little Sky Stone	77	—	$87 +2%	250+	6.7
172	Eyes On You Co	77	296	$22.58 -73%	67	3.3
173	Ouros Jewels	77	—	$391 +360%	250+	5.5
174	Brochu Walker	77	302	$348 +309%	250+	6.5
175	SaltyCali	77	1,629	—	—	—
176	ash hoffman jewelry	76	23	$30 -65%	250+	3.8
177	Kin and Gold	76	2	$85 0%	11	1
178	Enchanted Disney Fine Jewelry	75	—	$3288 +3768%	250+	1.2
179	Christy Dawn	75	13,277	$278 +227%	250+	7.2
180	gorjana	74	—	$80 -6%	250+	8.5
181	Radiant Permanent Jewelry	74	1	$20 -76%	47	2.2
182	Treasure Jewels, Inc.	74	425	$37 -56%	250+	2.3
183	Charmed.	74	0	$40 -53%	85	1
184	Pauline's Fashions	74	36	$37 -56%	250+	4.4
185	Goldie Links Supplies	74	2	$33 -61%	184	5.3
186	Delson Jewelry	74	—	$614.1 +622%	250+	1
187	Sunshine Studio	74	243	$14 -84%	250+	2.2
188	Petite Studio	71	4,746	—	—	—
189	ISMI JEWELS	71	0	$40 -53%	250+	2.8
190	Ready-Made	71	3,979	$18 -79%	250+	12.9
191	Jasel	69	22	$550 +547%	250+	1.1
192	Intentionally Linked Jewelry	69	8	$80 -6%	162	3.8
193	Hey Harper	65	—	$59 -31%	250+	5.2
194	JA Designs DBA Jewelry Artisans	32	—	$1150 +1253%	250+	1.1
195	Elegant Jewels	32	—	$2500 +2841%	79	6.5
196	Shirin Diamond Center	32	—	$289.34 +240%	250+	3
197	Ring Concierge	32	—	$6758 +7851%	250+	1.1
198	Glitter Me This	32	—	$19.99 -76%	101	10.7
199	Simply Bridal Jewels	32	—	$166.5 +96%	250+	9.1
200	Felicegals	32	—	$1899 +2134%	250+	4.2
201	Renaissance Jewel	32	—	$999 +1075%	250+	0
202	Girls Crew	32	—	$55 -35%	250+	5.3
203	GLDN	32	—	$88 +4%	250+	6.9
204	Luby Mayaguez Mall	32	—	$179 +111%	250+	2.7
205	Rommanel	32	—	$40 -53%	250+	3.9
206	Miranda Frye	32	—	$164.72 +94%	250+	3.6
207	Masinia Elara	32	—	$18.53 -78%	250+	9
208	Enso Rings	32	—	$57.78 -32%	250+	5.1
209	Mauve Jewelry Co.	32	—	$32 -62%	168	6.7
210	Badass Jewelry	32	—	$60 -29%	250+	2.6
211	Marchello The Jeweler	32	—	$3795 +4365%	250+	4.8
212	Wholesale Jewelry Website	32	—	$4.25 -95%	250+	11.6
213	Ironclad Rings	32	—	$400 +371%	250+	2.9
214	VIRABYANI	32	—	$1335 +1471%	250+	1
215	Rooted Home Mercantile	32	—	$11 -87%	250+	2.3
216	Chaco Canyon Trading	32	—	$362 +326%	250+	3.3
217	Heavenly Moissanite	32	—	$1400 +1547%	250+	6.3
218	Ana Luisa	32	—	$115 +35%	250+	5.1
219	Hello Adorn	32	—	$94 +11%	231	3.7
220	Kuvera Jewelry	32	—	$2635 +3000%	250+	5.7
221	Wear Felicity	32	—	$41 -52%	250+	3.1
222	Made By Mary	32	—	$78 -8%	250+	4.5
223	Dayyani Jewelers	32	—	$1625 +1812%	250+	5.7
224	My Ring Guru	32	—	$34.9 -59%	250+	1
225	ABLE	32	—	$68 -20%	172	4.7
226	Gold District Group	32	—	$675 +694%	58	1
227	Onyx	32	—	$48 -44%	250+	7.8
228	Ocean Monroe	32	—	$42 -51%	250+	5
229	Oradina	32	—	$476 +460%	250+	6.6
230	Stephanie Gottlieb	32	125	—	—	—
231	JewelryFresh	32	2,735	—	—	—
232	Jane Win Jewelry	32	1,228	—	—	—
233	Tula Blue	32	132	—	—	—
234	Carved	32	24,242	$54 -36%	250+	1
235	Vincero Collective	32	25,244	$135.2 +59%	250+	9.9
236	Hearts Valley	32	3,691	—	—	—
237	Permanent Jewelry Bestie	32	410	$27.5 -68%	159	3.7
238	APM Monaco	32	82	—	—	—
239	Rastaclat	32	1,710	—	—	—
240	Permanent Jewelry Solutions	32	32	$24.69 -71%	250+	2.5
241	Wan Love Designs	32	—	$2594 +2952%	250+	7.8
242	JET SET CANDY	32	1,552	—	—	—
243	Nialaya	32	326	—	—	—
244	Cords Club	32	10,041	—	—	—
245	SEA BONES	32	122	—	—	—
246	Katie Waltman Jewelry	32	712	—	—	—
247	STONE AND STRAND	32	724	$850 +900%	250+	7.4
248	Icecartel	32	853	—	—	—
249	Lumer Aura	32	22	—	—	—
250	JAXXON	32	58,295	—	—	—
251	Emily Warden Designs	32	261	—	—	—
252	Frank Darling	32	—	$4271 +4925%	250+	1
253	Grey Boutique	32	1	—	—	—
254	WeWearAustralian	32	2	—	—	—
255	Beautiful Earth US	32	8,376	—	—	—
256	ALEX AND ANI	32	1,377	—	—	—
257	LOLA & Company	32	41	—	—	—
258	Sylvian Grant	32	10,112	—	—	—
259	IceLink	32	713	—	—	—
260	Studs	32	2,754	$40 -53%	250+	6.1
261	Little Rooms	32	13,846	$40 -53%	250+	3.4
262	Southern Oyster Company	32	207	—	—	—
263	Alexa Leigh	32	1,149	—	—	—
264	Jane	32	11	—	—	—
265	Billie Jo	32	—	$230 +171%	147	6
266	Oh Clementine	32	35,131	—	—	—
267	And Arlen	32	1,135	—	—	—
268	Ellie Vail	32	3,451	—	—	—
269	Golden Bond	32	12	$85 0%	184	6.3
270	Julie Vos	32	12,487	—	—	—
271	Lisa Gozlan US	32	204	—	—	—
272	Joy Dravecky	32	1,936	—	—	—
273	Jones & Daughters	32	67	—	—	—
274	Sterling Forever	32	—	$188 +121%	250+	6.3
275	MishaHawaii	32	975	—	—	—
276	King + Curated	32	23	$140 +65%	250+	2.3
277	Shopthechicgirl	32	143	—	—	—
278	Nikki E. Designs	32	123	—	—	—
279	LAGOS	32	788	—	—	—
280	CharmBox	32	1,441	—	—	—
281	Lili Claspe	32	294	—	—	—
282	WWAKE	32	91	—	—	—
283	La Kaiser	32	992	—	—	—
284	The Sterling Spur	32	351	—	—	—
285	ep jewels	32	900	—	—	—
286	Elevated Faith	32	52,739	$34.99 -59%	250+	7.8
287	Pangama Jewelry	32	1,894	—	—	—
288	Sahira Jewelry Design	32	2,119	—	—	—
289	Pure Pearls	32	2,427	—	—	—
290	Hey June	32	7,715	—	—	—
291	Lindsey Leigh Jewelry	32	108	—	—	—
292	The Pearl Girls	32	167	—	—	—
293	HART	32	818	—	—	—
294	Sleek Fit Jewelry	32	289	—	—	—
295	Laine Honolulu	32	179	—	—	—
296	Urth and Sea Inc.	32	47	—	—	—
297	Urban Body Jewelry	32	22,713	$28.95 -66%	250+	2.1
298	Kuyashii Jewelry	32	284	—	—	—
299	Dog House Pearls	32	34	—	—	—
300	Daniels Jewelers	32	276	—	—	—
301	Arte Italica	32	739	—	—	—
302	Beadniks Chicago	32	11	$32 -62%	230	2.8
303	Jean Dousset	32	110	—	—	—
304	CLARINE	32	6,847	—	—	—
305	Starling	32	658	—	—	—
306	Joiana Jewelry	32	739	—	—	—
307	Spartina 449	32	11,964	—	—	—
308	NADRI	32	2,345	—	—	—
309	The Land of Salt	32	22	$18 -79%	250+	3.9
310	Earth Healing Stones	32	2,223	—	—	—
311	little fish BOATEAK	32	109	—	—	—
312	Susan Shaw	32	12,767	—	—	—
313	Alexandra Beth	32	15	—	—	—
314	The Salty Gem	32	358	—	—	—
315	MOOD	32	220	—	—	—
316	Mureta & Co.	32	508	—	—	—
317	Pearls of Joy	32	251	—	—	—
318	Louise Carter	32	24,578	—	—	—
319	Icey Pyramid	32	3,311	—	—	—
320	Riva Precision	32	21	$23.97 -72%	250+	3.9
321	CRISLU	32	206	—	—	—
322	Token Jewelry	32	1,020	—	—	—
323	Lucenjuri	25	—	$541 +536%	250+	1
324	Atma	25	—	$35 -59%	250+	5.9
325	Honey Boutique	25	7	$58 -32%	250+	3
326	MARIA TASH	25	36	$445 +424%	250+	21.3
327	Loulia Jewelry	25	65	—	—	—
328	rgmntco	25	2,104	—	—	—
329	Imperium	25	11,645	—	—	—
330	Moon Magic	22	—	$130 +53%	250+	19.2
331	Mint & Lily	22	—	$57 -33%	250+	17.4
332	DONNI.	22	2,377	—	—	—
333	Eliora Rose	22	0	—	—	—
334	Kiel James Patrick	22	18,772	—	—	—
335	Our Spare Change	22	921	—	—	—
336	enewton	22	22,618	$42 -51%	250+	1.2
337	The Good Collective	22	174	—	—	—
338	effyjewelry.com	22	398	—	—	—
339	Alexandra Gioia	22	100	$30 -65%	51	3.6
340	Untamed Petals	22	1,720	—	—	—
341	Kinn	22	263	—	—	—
342	Moissanite Outlet	22	233	—	—	—
343	Dareth Colburn	22	367	—	—	—
344	KALIFANO	22	622	—	—	—
345	The Freshwater Pearl Company	22	1,094	—	—	—
346	Bryan Anthonys	22	31,901	—	—	—
347	J. Landa	22	187	—	—	—
348	Michael Gabriels	22	180	—	—	—
349	Honey + Ice	22	2,697	—	—	—
350	Chan Luu	22	10,623	—	—	—
351	Child of Wild	22	372	—	—	—
352	Audry Rose	22	1,311	—	—	—
353	Shop Cupcakes and Cashmere	17	4,654	—	—	—
354	RockHer	15	—	$4291.48 +4949%	250+	2
355	Custom Collective	15	65	$115.58 +36%	250+	3.2
356	The GLD Shop	15	949	$128 +51%	250+	5.3
357	James Michelle	15	—	$68 -20%	250+	4.6
358	Shop the Mint	15	30,792	—	—	—
359	Fine Color Jewels	15	—	$851.99 +902%	250+	7.8
360	LOGAN TAY	15	84	—	—	—
361	Solarie	15	3,485	—	—	—
362	HRH COLLECTION	15	626	—	—	—
363	EPJ	15	495	—	—	—
364	Holly Yashi	15	3,867	—	—	—
365	Pearl Paradise	15	5,386	—	—	—
366	LOST GEN CLUB	15	125	—	—	—
367	NOA Jewels	15	197	—	—	—
368	Tiki Island Boutique	15	18	—	—	—
369	Gemberry	15	120	—	—	—
370	Oomiay	0	7,214	—	—	—

Named brands link to a full teardown. AI = AI-readiness (0-100). Price shown vs category median. Data scored from public product pages.

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