Brook & York
Jewelrybrookandyork.com
Average
out of 100
Brook & York's Build Your Own Fish Cord Charm Necklace page has genuinely strong visual merchandising — rich lifestyle photography, a clear customization flow, and real press credentials — but the page buries its best trust signals (Vogue, ELLE, NYT) far below the fold where mobile visitors won't reach them. The most critical gap is the broken or empty star rating display near the product title, which signals zero reviews to a cold visitor at the exact moment they're deciding whether to trust the brand. Combined with a 48 PSI score and an 8.6s LCP, the page is losing a meaningful share of mobile traffic before it even has a chance to convert.
Top Finding
A star rating widget is visible near the product title on mobile (showing empty/unfilled stars), but there is no review count displayed next to it. The stars appear unrated or at zero, which actively undermines trust rather than building it. No number like '(243 reviews)' is visible near the fold.
social proof · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.