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Category benchmark

Outdoor brands, ranked.

405 outdoor DTC product pages, scored from the outside. Median price $69, median AI-readiness 86/100. Ranked by ai-readiness.

#BrandAIReviewsPriceCatalogImgs
1KILOS GEAR100546$80 +16%3211.4
2PUMA Golf10028$85 +23%250+10.9
3Engel Coolers100103$49.99 -28%1728.8
4BRANWYN | Performance Innerwear100—$42 -39%1719.9
5Texas Snax100326$29.95 -57%250+2.9
6Shop Pelican Coolers (EliteCooler.com)10044$59.95 -13%9313.5
7BOROUX1003,091$120 +74%4811.2
8Seychelle1001,459$45.95 -33%1002.4
9Recon Recovery100389$699.95 +914%250+5.5
10DREO1002,334$89.99 +30%17110.3
11Culligan100285$36.99 -46%1113.6
12KUIU100158,248$79 +14%250+5.1
13Helinox1001,999$59.95 -13%1532.7
14Hyperlite Mountain Gear1004,204$75 +9%11810.3
15U.S. Elite Gear1002,757$179.95 +161%250+6.2
16Cali Raised LED1005,368$59.99 -13%250+9.1
17CALPAK10045,719$85 +23%13063.3
18The Berkey1001,785$120 +74%243.8
19Shoplarke1005$12.95 -81%23210.7
20Swig Life10014,029$44.95 -35%250+5.8
21Big Berkey Water Filter Systems100127$70 +1%493.9
22Rumpl1009,206$99.95 +45%1999
23Nécessaire1002,850$40 -42%1124.9
24Earth Trek Gear10084$32.99 -52%35.7
25ZeroWater100708$49.99 -28%206
26Sea to Summit North America100392$27.97 -59%250+8.8
27Go2marine / LFS Marine & Outdoor95562$36.5 -47%250+1.8
28Condor Elite, Inc942,159$47 -32%250+5
29Eagle Creek944,517$55 -20%16127.2
30Coody USA9447$529 +667%13910.8
31RBM Outdoors9428$1089 +1478%15811.6
32Frost River943,426$75 +9%250+19.5
33Wyld Gear941,424$29.99 -57%22317.4
34LifeStraw Water Filters & Purifiers945,547$49.95 -28%789.7
35BRoadout92—$129.99 +88%250+16.9
36ShopBobbys92—$9.99 -86%250+5.4
37Kaviso, LLC92—$99 +43%250+9.9
38NOMAD Goods92————
39Matador92—$35 -49%1025.6
40Rhino Rugby92—$46.82 -32%1762.7
41MyTacticalPromos92—$29.95 -57%1333.4
42Golf Discount92—$59.99 -13%250+4.7
43Eastside Golf92—$84 +22%250+4.2
44Rumpl92—$99.95 +45%1999
45LAZRUS Golf92—$229 +232%4729.4
46Snow Peak92—$137.97 +100%250+12.1
47Malbon92—$240 +248%250+4.9
48Moto Camp Nerd92—$100.95 +46%250+11.9
49Sunday Golf92—$130 +88%250+5.3
50Parks Project92—$42 -39%2105.5
51Reactive Outdoor92—$149.95 +117%1494
52Béis92—$118 +71%250+5.3
53The Stainless Depot Company92—$14.95 -78%250+19.9
54Rugby Imports92—$63 -9%250+7.7
55Ello92—$18.99 -72%16712.8
56Withernot92—$138 +100%777.1
57Velocity Systems92—$69 0%1836.1
58Igloo92—$31.99 -54%250+9.3
59Daily Drills92—$138.71 +101%250+3.2
60NVN Marine92118$79.99 +16%250+1
61Express Water92959$95.12 +38%1348.6
62Mrosupreme.com92197$8.86 -87%250+2.3
63PEAX Equipment926,497$55 -20%814.9
64Holy Lamb Organics921,116$148 +114%19610.5
65BOGG BAG9213,684$90 +30%250+4.3
66Senleeto Inflatable Tent923$540 +683%198.3
67Erommy92443$299.99 +335%250+8.7
68TC Running Co92115$150 +117%250+5.2
69Qunature Global92179$36.99 -46%12113.2
70Trailhead Running Supply9245$62 -10%250+3.8
71BLDMarine92248$48.95 -29%250+1.2
72Waypoint Outfitters9229$58 -16%250+3.8
73Canyon Coolers92189$29.99 -57%867.8
74Featherstone Outdoor92398$44.97 -35%998.5
75Edmondson Supply9289$79 +14%250+4.6
76Kammok921,462$89.96 +30%937.2
77homrest921,464$219.99 +219%250+8.7
78Delta Employee Shop924$16 -77%250+1.6
79No Boundaries Sport924$60.99 -12%250+2.6
80AllTrails Gear Shop9223$35 -49%250+3.3
81BougeRV92646$189.99 +175%250+8.7
82CleverMade9232$27.99 -59%6114.5
83Free Spirit Recreation921,117$150 +117%1517.4
84Stone Glacier924,679$55 -20%2029
85SHITI Coolers921,418$24.99 -64%2064.1
86WOLFpak9227,776$91.96 +33%250+6.7
87Campmor92146$45 -35%250+2.4
88The Backpacker9259$78 +13%250+4.5
89How NOT 292249$40.99 -41%250+5.6
90Peltz Shoes92351$59.47 -14%250+6.5
91Canvas Cutter92743$40 -42%593.9
92Quality Industrial Safety92786$24.95 -64%250+1.6
93Business & Pleasure Co.923,978$1150 +1567%250+5.2
94AO Coolers9269$104.95 +52%1327.1
95STAG Provisions92785$271 +293%250+1.1
96Lazy Daze Hammocks9223$129.99 +88%3918.8
97LA SIESTA92183$349.9 +407%250+4.4
98Get Ultimate Now9212$74.99 +9%250+2.4
99The Varsity Cooler92376$188 +172%6212.3
100Athletic Annex9242$149.95 +117%250+17.6
101APEC WATER921,819$51.99 -25%250+4.1
102Paddle North921,835$36 -48%250+5.9
103oystercooler.com92635$35 -49%223.1
104Ampex Gear925$29.99 -57%595.8
105Black Diamond927,512$79.95 +16%250+11.1
106Sunnydaze Decor921,905$114.67 +66%250+19.4
107Pro+Aqua92219$66.99 -3%1573.1
108Casual Adventure Outfitters925$99 +43%250+2.7
109PackIt9285$34 -51%4036.8
110TCO Fly Shop92171$143 +107%250+4.3
111LIVFITUP922$169.99 +146%250+11.1
112Comfykayak.com926$74.95 +9%250+4.3
113RackUp+Go92125$99.99 +45%250+8.5
114Waterdrop92393$139.99 +103%250+7.8
115Quality Water Filters 4 You92438$99 +43%2222.6
116Cotopaxi9271,747$56 -19%250+17
117Vivere USA9212$104.99 +52%250+5.7
118prgccstock9221$15 -78%2182.4
119Byer of Maine9214$79.95 +16%8910.9
120Six Moon Designs92847$30 -57%1276.2
121Montem Outdoor Gear92491$85.99 +25%6810.7
122GRAYL®925,700$35.96 -48%8714.1
123Urban Bower921$24 -65%995.9
124Ramsey Outdoor92327$27.99 -59%250+3.2
125Orleans Shoe Co.922,358$169.95 +146%250+5.7
126Hollowood at Home92401$24 -65%250+4.4
127Sodium Fishing Gear USA92147$54.95 -20%250+1
128The Latest Drop92124$129.95 +88%2437.3
129Coontail9215$70 +1%250+3.1
130Sierra Madre Research921,889$34.89 -49%250+8.6
131Fishpond92231$34.95 -49%250+5.1
132Extreme Outfitters92269$130 +88%250+2.2
133Patriot Coolers92427$30.95 -55%817.6
134Ankersolix US922,544$1099 +1493%250+4.3
135bluecashew kitchen homestead928$30 -57%250+2.8
136Kanga Coolers921,702$43.96 -36%1785.6
137COR Surf92622$37.99 -45%1047.5
138Epic Water Filters USA924,391$60 -13%5813
139Better Waters9223$228 +230%421
140Feathered Friends921,959$209 +203%250+3.4
141Lenny's Shoe & Apparel92118$59.99 -13%250+3.1
142Malibu Parts921,044$260.64 +278%250+3.9
143Ascent Outdoors9286$59.95 -13%250+2.2
144Kifaru Intl92823$75 +9%1646.2
145ThreeRidgesGearCo92113$79 +14%912.7
146AquaPureFilters.com92702$51.98 -25%250+2.2
147AarnPacks9219$122 +77%493.9
148Gazelle Tents92127$169.99 +146%556
149Acacia Outdoor927$199.99 +190%2016.5
150Kodiak Canvas92590$49.99 -28%1853
151ROVR Products9232$33.99 -51%398.1
152The Backpackers Shop9226$105 +52%250+3.7
153GATR92505$31.99 -54%1315
154Hiline Sport92490$129.99 +88%250+9.7
155Redcamp92128$40 -42%250+10.3
156Minimal Gear92166$11.99 -83%874.5
157Maluna Coolers92196$299.99 +335%12615.6
158Matador922,282$35 -49%1025.6
159Ski Essentials922,160$600 +770%250+1.9
160Uncharted Supply Company92634$64.99 -6%2366
161Selah eCommerce920$35 -49%250+5.3
162NOMADICA Outfitters928$152 +120%250+8.3
163Haven Tents921,882$76 +10%7512.9
164hiKin9210$32 -54%219.3
165EZ Shop923$141.75 +105%250+21.6
166Cascade Mountain Tech9221$15.99 -77%2294.2
167Bison Coolers92242$53 -23%1733.2
168LEKI USA9220$109.95 +59%2364.1
169Grizzly Coolers92359$69.99 +1%20511
170Kelty9220$119.95 +74%16912.9
171Self Reliance Outfitters9210,881$31.99 -54%250+7.7
172Gossamer Gear921,174$24.95 -64%1315.5
173Clark's Tool & Equipment92105$109 +58%250+5.9
174Offbase Supply Co.92954$50 -28%2497.5
175Db921,315$1299 +1783%250+7.6
176Near Zero92393$17.5 -75%976
177Mountainmanoutdoors.com Store9212$89 +29%250+2.5
178Coalatree924,951$89 +29%3113
179Brown's Shoe Fit WDM9298$154.95 +125%250+5.6
180GrandTrunk921,570$49.99 -28%6311
181Survival Frog92229$29.97 -57%1288.8
182Sertodo92886$151 +119%825.3
183Icey-Tek USA92304$34.99 -49%3514.9
184Mountain Tops Outfitters925$40 -42%250+1.6
185Hammock Universe USA92323$179.95 +161%8418.8
186Banded92533$39.99 -42%250+5.7
187Shoebacca922,516$49.95 -28%250+4.5
188KURU Footwear8830,685$149 +116%2408
189iKamper87251$69.99 +1%2294.5
190Miyar Adventures87148$25 -64%250+1.1
191Product of the North Store87179$75 +9%466.7
192Lancaster Archery Supply86—$64.99 -6%250+2.1
193Ruggers Rugby Supply86—$48 -30%250+3.2
194BombTech Golf86—$97 +41%756.2
195Amigos Pro Shop La Plaza86—$45 -35%250+2.4
196MilitaryKart86—$29.99 -57%17312.4
197Gearhead Outfitters8689$60 -13%250+2.4
198Wiser Precision861,403$39.99 -42%224.1
199Rugged Road Outdoors86310$74.99 +9%4811.4
200OutThereUSA8652$29 -58%196.3
201Away: Built for modern travel86651$118 +71%250+6
202Morrison Outdoors86530$38 -45%21810.3
203Mountain Running Company8636$129.95 +88%250+2.9
204Air Glamping860$2592 +3657%58.6
205ResetMercantile868$64.99 -6%250+1
206WaterAndWellness86709$79.99 +16%1773
207Kakadu8685$269 +290%336.6
208Water Pure Technologies, Inc.8635$59.95 -13%395.5
209Relax Yard86300$56.99 -17%250+12.4
210York Nordic86118$89.99 +30%7111.4
211Vibe Kayaks86239$49.99 -28%250+5.9
212Arctic Zone86350$59.99 -13%5119.8
213SCOUT Bags864,321$39 -43%250+4.6
214Gear Fool86279$160 +132%250+5.8
215Badass Outdoor Gear86290$149.99 +117%250+3.3
216Velura™8685$44 -36%127.7
217Blue Ridge Hiking Co860$23.99 -65%250+1.6
218Traveler Surf Club8627$56 -19%250+2.4
219Chiappetta Shoes85103$150 +117%250+5
220Flux Footwear8519,609$109 +58%3510.8
221Posh Peanut8534,905$44 -36%250+6.9
222Ridge & River824,673$159.95 +132%250+3.7
223TREKOLOGY82244$25.99 -62%1429.5
224Out of the Woods82867$36 -48%746.6
225kwhammocks8296$189.99 +175%1356.3
226Grivet Outdoors822,362$115 +67%250+8.8
227ENO812,834$64.95 -6%8015.1
228OUTDOOR INOXTO8118$52 -25%8324.3
229Teton Gear8163$89.99 +30%1599.9
230RKIN811,357$74.95 +9%1383.6
231Long Path Outfitters813$32 -54%250+2.8
232Cotopaxi80—$56 -19%250+17
233MISSION80497$49 -29%13215.7
234Lems Shoes8032,382$130 +88%13018.6
235Phoenix Gravity Water Filters, USA80113$69 0%139.1
236Hydros8075$20 -71%179.1
237ForAllCamping8010$112.43 +63%250+5.9
238Puure Filters80401$39.9 -42%593.5
239OutdoorSports.com8011$118 +71%250+3.2
240Fritz's Outdoor Discounts8014$7.99 -88%250+0.7
241earth pak80345$29.99 -57%1615.1
242NU Aqua801,864$93.95 +36%2198.2
243Rhino USA791,724$44.9 -35%12424.2
244Bradley's Surplus774,855$11.99 -83%250+3.1
245Camping Survival773,257$26.2 -62%250+6.5
246Hydroviv778,116$237.65 +244%365
247Dyes N Good Vibes76152$70 +1%244.7
248Fin & Fire Fly Shop765,320$95 +38%250+4.5
249US Water Systems752,354$100.92 +46%250+2.3
250Way Source752,896$25 -64%250+1.4
251Traveling Bags7593$22 -68%250+7.1
2527000 Feet Running Company7463$59 -14%250+6.1
253TeciSoft728$19.99 -71%250+2.9
254Red Oxx MFG72142$63 -9%12714.6
255Stix Golf71—$105 +52%2157.4
256Footprint USA712,457$139.95 +103%250+11
257First Choice Marine719$50 -28%250+0.3
258Garage Grown Gear7112,802$30 -57%250+9.6
259New Day Sports7030$101 +46%250+5.2
260Echo Water691,357$359.99 +422%444.3
261Polar Bear Coolers by Unique Sports6918$12 -83%250+0
262Snoqualmie Running695$80 +16%250+4.8
263The Mountain Air6530$60 -13%250+1
264Blue Coolers62—$203 +194%1267.9
265Iceland Coolers6225$22 -68%449.1
266Core Equipment59143$14.99 -78%250+4.6
267Frank's Shanks32—$29.99 -57%250+4.2
268Stanley 191332—$42 -39%250+18.5
269Hele Outdoors32—$100 +45%97.6
270Golf HQ32—$99.95 +45%250+4.4
27113th Heaven Co.32—$64 -7%2261.8
272Ten Thousand32—$143 +107%7142.9
273Discount Golf World32—$170 +146%2372.1
274Monti Coolers32—$58 -16%2810
275Leigh Country32—$109.99 +59%250+4.8
276Travelpro Aviation Professionals323,449$199.99 +190%14526.2
277Kevin's Fine Outdoor Gear & Apparel323,171$155 +125%1302
278Notace32104$165 +139%714.1
279CANIS32489$32 -54%1174.2
280District Vision32153$125 +81%250+4.6
28140 Boxes323,586$34.98 -49%250+7.8
282Bob - The Cooler Co.3285$27.99 -59%2511.6
283LIMBER GROVE3227$65 -6%250+2.4
284Wilderness and Waves324$76.99 +12%1327.9
285Decathlon32565$69.99 +1%250+10.8
286Palmetto Moon321,592$34.99 -49%250+3
287Grivel Corp.325$55 -20%1743
288Coors Banquet Shop32146$29 -58%2492.5
289Transports LLC32124$125 +81%250+1.9
290Jaimes Works320$24.99 -64%155.1
291Windsor Shoes3253$109.95 +59%250+8.5
292Atla Water3216$14 -80%341.7
293Cascade Designs3271$114.95 +67%250+6.9
294Mountain High Outfitters32883$56.25 -18%250+6
295Grammy's Outdoor Essentials320$55.75 -19%2188.1
296Mountain Sports32148$79 +14%250+3.4
297ROCKBROS-US321,051$48 -30%250+11
298Hushin32901$69.99 +1%250+11.2
299Water Machine323,186$84.99 +23%162.1
300KingCamp322$119.99 +74%250+14.9
301Intrepid Camp Gear3285$70 +1%586.4
302anymaka32216$269 +290%207.7
303Ledge Lounger3265$799 +1058%22315.1
304Tactical Outland320$58 -16%5411.8
305Get Out Gear32587$69.99 +1%1410.9
306Western Leather Goods321,821$218 +216%1909
307Timpanogos Hiking Co.32715$32 -54%250+7.4
308Topo Designs3218,408$68 -1%24914
309REVO COOLERS, LLC32711$169.89 +146%377.7
310West Slope324,571$171.99 +149%709.3
311LAKA Coolers328$24.99 -64%1417.3
312Latitude Outdoors321,294$73 +6%897.2
313BruMate32241,870$29.99 -57%250+1.9
314Lawson Hammock32259$27.99 -59%185.5
315Pepe Ganga Online | Everything for the home32840$5.98 -91%250+8
316Hiker Hunger Outfitters321,338$15.99 -77%175.8
317FOAM3299$31 -55%712.7
318Windthrow3228$145 +110%250+4.1
319Simms Fishing325,544$70 +1%250+6.6
320Shop Escape Outdoors3298$99 +43%250+3.4
321Trail Creek Outfitters322$68 -1%250+1.7
322Fresh Water Systems328,500$10.82 -84%250+2.9
323Dupure3254$119.98 +74%421.8
324Bloomfield's USA320$69.99 +1%250+7.5
325ActiveTrailFitness320$105.99 +54%250+7.1
326Eberlestock3222,313$63.2 -8%19310.7
327Argali32937$95.99 +39%984.2
328ALOHA Collection3228,581$50 -28%250+3.9
329Rains US32516$150 +117%250+13.3
330LastStandSurvivalStore321$34.99 -49%13110.2
331Nantahala Outdoor Center Outfitters3210$84.95 +23%250+3.3
332Pingora3275$77.97 +13%388.8
333Hilltop Packs LLC321,186$35 -49%250+7
334OutdoorVitals324,926$33.97 -51%2199.6
335GBrunoDeals329$48.99 -29%250+9.5
336American Reserves32154$207.99 +201%845.8
337Anker3221,519$109.98 +59%22012.7
338Two Rivers Treads3227$45 -35%250+1.8
339Paria Outdoor Products32959$34.99 -49%596.2
340Zion Natl Park Forever Project322,793$13.95 -80%250+1.1
341Hobbies Are Fun320$187.14 +171%250+8.1
342Joe's Sporting Goods32135$84.99 +23%250+1.3
343The Fieldbar Co.3252$159 +130%365.3
344Sherper's3213$69.95 +1%250+4.3
345Xero Shoes32714$99.99 +45%15810.1
346Katabatic Gear32579$159 +130%395
347Napier Outdoors32160$40 -42%866.7
348OUTSUNNY3219$138.33 +100%250+12
349DuraWeather3221$1299 +1783%250+59.8
350Outdoor Gear Exchange32338$55 -20%2495
351Red Raider Outfitter32500$40 -42%250+2.2
352Kings Camo323,977$45 -35%250+10.9
353GOHUNT Shop326,258$199 +188%250+4.9
354Ripstop by the Roll32170$22 -68%250+6.5
355Portal Outdoors3297$129.99 +88%15015.9
356DOD Outdoors32254$149 +116%8712.8
357Shine Boutique Newburyport326$120 +74%250+3.7
358Allbirds32121,540$65 -6%250+4.5
359Mountainsmith32222$64.74 -6%896.4
360Bluonics32733$95 +38%1824.7
361Runner's Republic32241$140 +103%250+6.9
362Hooked Coolers322,267$19.99 -71%219.9
363Stanley 191332—$42 -39%250+18.5
3642 Foot Adventures32104$39 -43%250+2.8
365Out&Back Outdoor32619$79 +14%250+2.3
366King Ranch Saddle Shop326,502$125 +81%250+8
367Invigorated Water32332$33.59 -51%118.1
368Takomo Golf32————
369Golden Yarrow3241$45 -35%384.7
370Yukon Outfitters32543———
371Klymit322,168$54.99 -20%12610.5
372FERAL32647$44.99 -35%250+2.5
373UltraLiteSacks3268$51 -26%389.2
374Stealth Angel Survival3237,691$58 -16%1328.2
375World Rugby Shop25—$82 +19%250+2.5
376Dream Hammock257$25 -64%436.7
377Chandeleur Outfitters259$72 +4%250+4.9
378Taiga Coolers2594$325 +371%1246.3
379White Duck Outdoors25140$119 +72%23415.1
380Walking Comfort254$119.95 +74%250+13.5
381Uloha25205$75 +9%250+1.7
382Queen City Running Company254$149.99 +117%250+3
383recteq2542,198$44.99 -35%250+3.7
384Natural Life22—$42 -39%250+4.6
385Owala22————
386ROAM Adventure Co.22302$84 +22%1406.9
387Simply Light Designs22254$8 -88%250+0.8
388NEMO Equipment223$169.95 +146%993.6
389Yellow Dog Flyfishing22438$6 -91%250+2.6
390Outdoor Products22140$32.99 -52%648.7
391Clearly Filtered229,315$60 -13%277.6
392Noah NYC22—$190 +175%250+7.1
393Yellow Leaf Hammocks22773$229 +232%547.4
394Hennessy Hammock221,040$149.95 +117%793.3
395BURLEBO2213,217$44 -36%250+5.3
3964Corners Riversports1721———
397Geartrade.com17643$36 -48%250+2.5
398Tentsile17219———
399Vice Golf USA15—$132.71 +92%2403.8
400Sans159,992$71.98 +4%463.7
401evo1554———
402Direct Tools Factory Outlet15386$99.99 +45%250+6.1
403Crystal Quest Water Filters151,910$162.5 +136%250+3.3
404iROCKER US151,109$99 +43%587.2
405Peak Design01,696$99.95 +45%2495.2

Named brands link to a full teardown. AI = AI-readiness (0-100). Price shown vs category median. Data scored from public product pages.

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