Frank's Shanks
Outdoorfranksshanks.com
Average
out of 100
Frank's Shanks has a structurally sound product page with a clear bulk-discount pricing model and a 365-day guarantee, but three compounding issues are suppressing conversion: a broken mobile review widget that shows zero social proof, no sticky CTA on mobile scroll, and a catastrophic 18.6-second LCP that bleeds traffic before the page loads. The brand's strongest dimension is Purchase Friction setup (bulk tiers, free shipping callouts, guarantee badge) but the single most critical gap is the mobile social proof rendering failure — 105 reviews exist but are invisible to the majority of visitors.
Top Finding
On desktop, '105 Reviews' with a 5-star rating is visible near the product title. On mobile, the same area shows '0 Reviews' with empty stars — this is a critical rendering discrepancy. A cold mobile visitor sees zero social proof near the fold, which severely undermines trust.
social proof · critical
+12 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.