WildBird

Baby & Kids

wildbird.co

WildBird page as we captured it — Captured live from the storefront, scored from the outside, the way a customer sees it.

Average

out of 100

WildBird's Sparrow Aerial Carrier page has genuinely strong visual merchandising — 8+ lifestyle images, a multi-video 'See It in Action' section, and 2,233 reviews prominently placed — making it one of the better-merchandised baby carrier pages in the category. The critical gaps are a missing sticky mobile CTA (the color swatch grid buries the Add to Cart button), no hero value proposition above the fold, and a catastrophic PSI mobile score of 44 with a 22.3s LCP that will bleed cold traffic before the page even loads.

Top Finding

On mobile, the 'ADD TO CART' button is not sticky — it appears below a lengthy color swatch grid (30+ color options across 4 tabs) and size selector, requiring significant scroll to reach. No persistent sticky CTA bar is observed at the bottom of the mobile screen during scroll.

purchase friction · critical

+8 more findings in the full teardown

Get the full teardown

Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.