Westside Barbell
Fitness & Sportswestside-barbell.com
Average
out of 100
Westside Barbell's Coaching Foundations Course page has a clear product name and price above the fold and a genuinely differentiated value proposition, but the page fails to convert on the fundamentals that matter most for a $150 digital coaching product. The strongest dimension is clarity — the offer is legible — but the most critical gap is the complete absence of video content and a sticky CTA, combined with a 14.3-second LCP that will cause most cold mobile visitors to abandon before the page even loads.
Top Finding
No video content is visible anywhere on the page — no autoplay loop, no embedded video, no video thumbnail. For a digital coaching course where the delivery mechanism is live video calls, the absence of any video is a significant missed trust signal.
visual merch · critical
+11 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.