Wellah
Supplementswellah.com
Average
out of 100
Wellah's Colostrum page has a clean layout with solid above-the-fold clarity — product name, price, discount badge, and trust chips are all visible without scrolling on mobile. The strongest dimension is purchase friction, where the Subscribe & Save toggle with clear benefits is well-executed. The most critical gaps are a catastrophic 12.9s mobile LCP that will bleed cold traffic before the page loads, only 6 reviews with no photo UGC or press credibility, and a complete absence of lifestyle imagery or video to sell the product visually.
Top Finding
No video content is visible anywhere on the page — no autoplay loop, embedded video, or video thumbnail. For a supplement with an educational angle ('What is colostrum?'), video would significantly reduce skepticism.
visual merch · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.