Vital Proteins
Supplementsvitalproteins.com
Average
out of 100
Vital Proteins' Collagen Peptides Advanced page has a strong foundation — nearly 10,000 reviews prominently placed, clear pricing, and a functional subscribe-and-save module — but it is undermined by a critical broken UI element ('No Sellers Found' below the CTA), a catastrophic mobile load time of 23/100 PSI, and the absence of any hero value proposition or video content. Social proof is the page's strongest dimension, but the mobile performance score alone will cause a large share of cold traffic to bounce before the page even loads.
Top Finding
A 'GET 15% OFF!' sticky bar appears at the bottom of both mobile and desktop screenshots, which competes visually with the 'Add to Cart' CTA and could confuse users about which action to take. The Add to Cart button is present and prominent on mobile but the sticky discount bar partially obscures the thumb zone.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.