Twelve South
Electronicstwelvesouth.com
Average
out of 100
Twelve South's AirFly Pro 2 page has solid foundational clarity — product name, price, and a functional value prop are all above the fold — and the trust signals near the CTA (free shipping threshold, 30-day returns, warranty) are well placed. The brand's strongest dimension is clarity, with a clean layout and readable hierarchy on mobile. The single most critical gap is a catastrophic mobile performance score of 35/100 with a 22.4-second LCP, which means the majority of cold mobile visitors will never see the page content they need to convert.
Top Finding
PSI mobile score is 35/100 with an LCP of 22.4s and TBT of 910ms — the page is effectively unusable on a cold mobile load. A 22-second largest contentful paint means most first-time visitors will bounce before the hero image renders.
mobile performance · critical
+7 more findings in the full teardown
Get the full teardown
Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.