Truvani
Supplementsshop.truvani.com
Average
out of 100
Truvani's protein powder page has strong social proof fundamentals — 15.8K+ reviews, 1M+ customers, and third-party lab testing are all surfaced prominently — but the page is undermined by two critical gaps: a PSI mobile score of 34/100 with a 27.8s LCP that will cause most cold mobile visitors to bounce before the page loads, and the complete absence of a sticky Add to Cart button that forces users to navigate a complex multi-step bundle builder before they can purchase. The page's strongest dimension is social proof, but the mobile performance crisis and purchase friction from the bundle-first UX are actively destroying conversion potential from paid and organic traffic.
Top Finding
There is no sticky Add to Cart button visible on mobile scroll. The CTA area is buried deep in the page after the bundle builder — users must scroll through 15+ flavor variant rows before reaching the purchase action. The green 'SAVE 25% EVERY MONTH' bar at the bottom of the mobile screenshot is not a tappable CTA. No persistent sticky button is observed.
purchase friction · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.