Taylor Dukes Wellness
Supplementsshop.taylordukeswellness.com
Average
out of 100
Taylor Dukes Wellness has a competent product page with solid fundamentals — clear pricing, a subscribe-and-save toggle, HSA/FSA callout, and a decent image gallery — but it is held back by three meaningful gaps. The strongest dimension is purchase friction setup (subscription option, shipping threshold), but the absence of a return guarantee near the CTA, no video content, no press or named certifications, and a critically slow mobile load time (PSI 45, LCP 21.7s) are leaving real conversion on the table. The most critical single gap is mobile performance: a 21-second LCP means a large share of cold mobile visitors bounce before they ever read a word about the product.
Top Finding
Subscribe & Save toggle is present with a clear 'Save up to 10%' callout and the discounted price ($40.49) shown inline — this is well-executed. Free Shipping Over $100 is visible directly below the CTA. HSA/FSA eligibility is called out with a 'Learn more' link, which is a differentiating trust signal. Return/guarantee policy is not visible anywhere near the CTA on mobile — no money-back guarantee or return window is stated on the page.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.