Supergoop!
Beautysupergoop.com
Average
out of 100
Supergoop!'s PLAY Everyday Lotion page has strong foundational clarity — product name, price, and a specific value proposition are all above the fold on mobile, and 3,436 reviews provide credible social proof volume. The brand's strongest dimension is clarity, with clean copy and a well-structured buy box including a Subscribe & Save upsell. The single most critical gap is mobile performance: a PSI score of 35 and a 21.6-second LCP means a significant portion of cold mobile visitors will bounce before the page is usable, undermining every other conversion element on the page.
Top Finding
PSI mobile score is 35/100 with an LCP of 21.6 seconds and TBT of 1,640 ms — a cold first-time visitor on mobile waits over 20 seconds for the largest content element to paint. This is a critical conversion killer before the page even renders.
mobile performance · critical
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.