stakt
Fitness & Sportsshopstakt.com
Average
out of 100
Stakt has a genuinely strong product story — adjustable weights, Oprah's Favorite Things 2025, HSA/FSA eligibility, and a clean aesthetic — but the page is leaving conversion on the table through three structural gaps. The brand's strongest dimension is visual merchandising, with a rich image gallery and lifestyle content. The single most critical gap is mobile performance: a PSI score of 31 with a 20-second LCP means a large share of cold mobile traffic never sees the product at all, and the absence of a sticky CTA means those who do scroll lose the buy button entirely.
Top Finding
The 'ADD TO CART' button is visible on mobile but is not sticky — once the user scrolls past it, there is no persistent CTA bar at the bottom of the screen. On a page this long (lifestyle section, pairs-well-with section, bundle bar), the CTA disappears for long stretches of scroll.
purchase friction · high
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Score breakdown across all 5 dimensions, every finding, prioritized fix list, and category benchmark position.